Erode carve up the way out of the traditional lighting companies?

In July 2013, beautiful lighting dealer meeting held in Foshan, the beautiful lighting general manager Cao Zhijie said, from the beginning of the first half of this year, the United States has launched the lighting LED lighting development and investment, the first phase of investment 30 million yuan, the establishment of professional LED driver and assembly production workshop, in order to promote the LED industry has taken the first further pragmatic. The United States and the United States and Toshiba lighting lighting in the LED lighting is being carried out in an orderly manner. Cao Zhijie said, will also consider the acquisition of the industry with technical reserves and products manufacturers to accelerate the layout of the United States LED industry.

As China's well-known brands of household appliances, the United States to increase the layout of LED lighting, no doubt more firmly the direction of the development of the industry.

Traditional industrial structure was LED break

If there is no LED lighting, the lighting industry may be quiet a lot, the traditional big enterprises can also sit in the corresponding "throne". The sudden arrival of LED lighting, no doubt broke the pattern of traditional industries, the traditional enterprise Jiangshan or subversion. Looking ahead, the traditional lighting companies Jiangshan has been besieged on all sides now.

The arrival of LED TCL has caused not only the United States and the other group LED lighting company to increase investment, but also to LED middle enterprises began to focus on the application field, more attracted a large number of foreign capital, resulting in industry competition pressure surge. As the traditional lighting companies, especially the traditional light source, commercial lighting, outdoor lighting and other fields by the impact of the most direct LED lighting.

It is also felt the threat of emerging LED lighting business in June 23rd following the May explosion, micro-blog blocked NVC billion light after, micro-blog broke again, OPPLE issued a document to the formal channels to resist billion light sources, although the authenticity of the two micro-blog questionable, does not rule out Yiguang lighting hype gimmick. However, we can see that now LED lighting has been a serious threat to the interests of traditional lighting brands.

Mao field illumination general manager Li Zhipeng had specially published an article to talk about the current development situation, the traditional lighting he wrote: "LED was born, an epoch-making lighting source, indicates that the comprehensive reform and adjustment, the industry is both an opportunity and a challenge. LED new army vowed to knock on the door of the lighting market, the traditional lighting companies are fighting to fight, but no one has yet to take the initiative to attack. Moreover, LED is too fast, many traditional lighting companies are not very well prepared. "

The traditional lighting business survival situation is not the same, NVC, OPPLE, Mitsuo Aurora, sunshine, Daming has a brand awareness of enterprises have still very moist, but for many well-known enterprises is not high, the market is being rapidly eroded LED lighting, declining sales.

Crown Lighting Co., Ltd., Zhongshan, chairman Yu Zaosheng said, according to his understanding, in the "lights are" industrial circles, several good energy-saving lamp enterprises have stopped the production line of energy-saving lamps.

It is worth noting that the transformation of traditional lighting companies began to force the transformation of its corresponding suppliers. "We used to do capillary support and other enterprises have begun to transition to LED lighting enterprises supporting. "Shao Tianhui, general manager of Zhongshan Pu Wang Lighting Appliance Co., ltd..

Hold the last feast

In the face of the pack of four LED lighting companies, traditional lighting business channels have been threatened. And because the LED lighting light source relative to the previous show different development characteristics, the traditional lighting manufacturers suffered a hitherto unknown challenge, can protect channel advantage, hold market share become a serious challenge with the rapid rise of LED.

Traditional lighting companies choose to LED lighting transformation, its brand influence and improve the channel network is recognized as the biggest advantage. For example, NVC has 36 operations centers in the country, more than 3 thousand stores; OPPLE lighting channel is deep into the town. However, the channel upgrade is not easy. Although the traditional lighting companies have a lot of advantages in terms of the number of dealers, but in transition, can not really complete the upgrade. Nanhai District, Foshan City Lighting Lighting Co., Ltd. (hereinafter referred to as delta lamps) marketing director Feng Gang said that the traditional channel dealers training and conversion is very difficult.

"We work in the field of energy-saving lamps for many years, accumulated a lot of dealers also provide support for the source of resources, many companies in the upstream and LED lighting will come to us an enormous shock" said Shao Tianhui, who want to protect the energy-saving lamps have achieved in the market, but there is no way, incapable of action in the development of industry.

At this stage, the traditional lighting companies are not only in the channel to maintain, in order to prevent loosening, the original product structure, assets, etc. have become the focus of their defense.

For many traditional lighting companies, at this stage LED lighting is a tasteless". Because the LED lighting market situation is chaotic, product homogeneity serious, vicious price competition can be seen everywhere, the majority of enterprises are still at a loss; in contrast to traditional lighting products, but also a good day. "Most of the traditional lighting companies are still in the early stage of LED investment, few enterprises can effectively profit, which requires enterprises to pass the test. "Director of marketing management center of Guangdong State Electric Co. Ltd. Lu results indicate that terminal channel enterprises need to invest a lot of time and money, but the short term is difficult to see the effect.

LED lighting is now the speed of popularization of traditional lighting living space is not large, now