Double eleven promotion ended in December China LED bulb prices rebound

According to research firm dramexchange (TrendForce) display its latest LEDinside LED bulb retail price survey, this year (2014) in December, to replace the global micro drop 40W LED bulb showed about 0.9% of the retail price, $12.4; to replace the 60W LED bulb is the 2.4% global average decline of $16.4. On the whole, this month the price drop rate has slowed down, Chinese area due to double eleven promotion ended, LED bulb price callback; the United States is due to the end of Christmas promotions, to replace the 40W LED bulb price increase.

Replacement of the commodity part of the 40W, the United Kingdom in November after a sharp decline in prices in December, continued to show a 11.8% decline in Philips, OSRAM, Verbatim and SAMSUNG prices have been lowered. Such as Philips 8W 470 LM bulb lamp, as well as the recent listing of the 3 6W LM products, prices fell more than 20%. U.S. regional prices following 10, November, after a decline in December prices have callback, or up to 6.1%. HomeDepot and other promotional activities at the end of the store, most of the bulb prices have rebounded. Since December this year, the region has continued to decline in the price trend, 9, in October showed a larger decline in the year of 11, has slowed, the price fell to $3.1% this month. Most product prices have been reduced, such as Auraglow 7W 480 LM, Philips 8W LM, 7W 470 LM, Toshiba 7.7W LM and other prices are down, but the decline was less than 5%. In addition, some of the region's high priced products out of the market, but also led to a decline in the overall average price. Japan to replace the 40W average price of goods rose 4.4%, the majority of the original commodity prices have been raised. Prices in China have been revised back in December after a sharp fall in November. After the end of the double eleven Shopping Festival, most of the product prices return to normal prices. South Korea and the Taiwan bulb price volatility is relatively small.

Instead of 60W commodity parts, the United Kingdom in December showed a sharp decline in the price of 17%, most of the product prices have declined, including Philips, Osram and other well-known brands. Philips recently listed two products, power was 9.5W and 10W, the flux was 806 LM, the price dropped by more than 3; Osram September just listed 10W, 810 LM, the price also dropped to $8.99, a drop of 3. U.S. regional prices showed a slight decline in 2.5%, most of the prices continue to decline. Since May this year, the region has been a downward trend in prices, continued until the year of October, although there are callback in November, but still can not change the overall downward trend. December prices continue to decline, a decline of 4.8%. After 2 consecutive months of rapid decline in China's regional prices, December callback, or up to 12.8%. The end of the double eleven promotion is the main reason for the price rise. Japan, South Korea and Taiwan bulb price volatility is relatively small.

2014 full year down, whether it is to replace the 40W products or 60W products, China, the United Kingdom and Germany, the bulb prices have shown a larger decline. Replace the 40W part, Chinese area decreased by 49%, for the biggest drop zone, the UK fell 34%, Germany fell 26%; replace the 60W part, China area decreased by 25%, the area fell 34%, 50% decline in Germany, as the biggest decline in the region. LED technology continues to progress, the cost is declining, the inevitable decline in the price of finished products terminal. In addition, the impact of Chinese manufacturers, the global LED bulb prices will accelerate the pace of decline.

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