Dongbei has received large orders for LED light bulbs from Europe and the United States, and its revenue in July is expected to exceed NT$800 million.

LED packaging factory Dongbei Optoelectronics has received a large order for LED bulbs from Europe and the United States, and has begun shipping large quantities in July. It is estimated that the total shipment of LED bulbs for the whole year will reach 20 million units, doubling from 7 million units last year. Revenue in July has the opportunity to exceed 800 million yuan (NT$, the same below, about 166 million yuan in RMB).

Dongbei Chairman Wu Qinghui said yesterday (21st) that in the second half of the year, driven by mobile phones, LED TV high color rendering products and LED lighting, there will be strong growth momentum, and the revenue growth rate in the third quarter will be at least 30%.

Wu Qinghui said that the outlook for LED in the second half of the year is good. Mobile phone backlights have the opportunity to grow by 40% to 50%, and LED lighting will also grow by 40% to 50%. Dongbei’s new LED lighting products are waiting for the LED lead frame to be launched. This has been completed, and shipments are expected to increase to 2.5 million units this month.

Dongbei spokesperson Weng Congzhi said that due to the North American "Energy Star" adopting more stringent standards for omnidirectional bulb products, the new specifications will be implemented in the third quarter. The light bulb products supplied to the North American channel have been fully revised before the end of the second quarter. The new products will be mass-produced in July and meet the requirements of the new generation of Energy Star standards. The new products will also complete Energy Star certification before the end of the third quarter and apply for price subsidies. Dongbei shipped 7 million LED bulbs last year, and this year’s new products will push overall shipments to more than 20 million, nearly tripling.

Weng Congzhi said that Dongbei is optimistic about the strong growth momentum of the LED lighting market in the second half of the year. In response to orders from European and American customers for new LED lighting products, it has spent 1.23 billion yuan (approximately RMB 255 million) to expand production and move from the LED packaging process to the assembly of lamps. In terms of installation and sales, Dongbei Lighting will strengthen its "100% Made in Taiwan" approach in the future. Various types of lighting products include bulbs, lamp tubes and lighting fixtures. The monthly production capacity can increase from 1 million units to more than 3 million units each month. It is estimated that starting from the third quarter, lighting revenue will account for more than 30%.

Dongbei’s revenue in the second quarter was approximately 2.05 billion yuan (approximately RMB 424 million), a quarterly increase of 7%. This was mainly due to the fact that some light bulb products were revised before the end of the second quarter, and revenue was not as good as expected. However, as new lighting products have begun mass production in July, legal persons estimate that revenue in July is expected to return to more than 800 million yuan (approximately RMB 166 million), and single-month revenue in the third quarter is expected to hit a new high.