Expand lighting LED production capacity to cope with the LED boom era with lighting applications as the core driving force. This time the company plans to invest in three lighting LED sub-directions, namely lighting LED-EMC products, LED filament and small and medium power LEDs. The production capacity is designed to be 240KK/month, 30KK/month and 700KK/month respectively. It is expected to be completed in mid-2016. The three directions are basically in line with the current future development trends of the LED lighting market, and the prospects are promising.
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EMC is one step ahead in expanding production, in line with the trend of the LED lighting era
The so-called EMC packaging refers to a highly integrated frame form that uses new Epoxy materials and etching technology under the packaging of Molding equipment. Epoxy film plastic materials have excellent mechanical, bonding and corrosion resistance properties, small curing shrinkage and thermal expansion coefficient, and good dimensional stability. The characteristics of good craftsmanship and good comprehensive performance make it more and more used in the field of LED brackets. EMC packaging using epoxy resin not only enables mass production, reduces production costs, is flexible in design, can be designed in size, is smaller and easy to cut. It can also drive a high wattage in a small size, more than doubling the performance of the original product, thereby reducing costs. As front-line companies continue to increase investment, we believe that the advantages of EMC will become more and more prominent and become one of the mainstream packaging forms in the LED industry in the future.
LED filament bulbs are expected to open up a vast space for home lighting
The so-called LED filament lamp refers to a light bulb made using LED technology to imitate the shape of an incandescent lamp. From a technical point of view, it does not use an aluminum substrate, but uses Si, glass, and sapphire as the base. It looks more like a COB heterosexual package, and the transparent base makes the "filament" look like the tungsten filament of an incandescent lamp glowing around it when it is lit. Compared with ordinary LED light bulbs, filament light bulbs have many advantages. For example, ordinary LED light bulbs have a maximum light-emitting angle of 180° without adding other optical components, while filament light bulbs can achieve 360° light emission. The outer cover of ordinary LED light bulbs is made of translucent plastic, which plays a dimming role, while filament light bulbs use glass covers, which have higher light transmittance, reduce light energy loss, are more energy-saving, and have luminous effects comparable to incandescent lamps, and are more in line with consumer habits. The lighting field is in a stage of rapid growth, with the penetration rate of LED products such as spotlights, fluorescent lamps, and street lamps being between 10% and 15%. According to my country's "Semiconductor Lighting Industry Development Plan", by 2015, all incandescent lamps above 60W used for general lighting in my country will be eliminated, and the market penetration rate of LED functional lighting products will reach 20 % or more, and the LED landscape lighting market penetration rate reaches more than 80%. Trends such as incandescent lamp replacement, energy-saving lighting, and smart lighting will promote the high prosperity of LED lighting in the next 2-3 years.
The trend of LED full-color display replacing traditional large-screen wall-mounting is clear, and outdoor advertising applications may become a blue ocean
In the past two years, LED display technology has gradually matured. The cost of a single LED lamp has been declining, the luminous efficiency has been continuously improved, and the chromaticity and brightness are more uniform. The LED display screen has gradually conquered the traditional large-screen wall-mounting market. It has become an irreversible trend to replace DLP, LCD, PDP and other display technologies. The advantages of LED display screens such as high definition, high brightness, and brilliant colors have created a commercial market for outdoor advertising media and opened up a larger market space for LED applications. In 2013, the total output value of China's LED display market was approximately 30 billion yuan, which is one of the main application areas of the LED industry. About 80% of the world's display screens are produced by Chinese companies and sold around the world. In the future, the company will continue to expand its market share in the field of full-color display, and the prospects are promising.
Scale effect and cost-effectiveness have become powerful tools for companies to cope with fierce competition. In 2013, the company's main revenue sources were lighting LEDs and medium and large-sized LED backlights, accounting for more than 90% of total revenue. However, due to fierce competition in the lighting product market and declining product prices, the company's product gross profit margin continued to decline, from 16.9% to 13.2%. Faced with this situation, Ruifeng Optoelectronics, as the leader in LED packaging, takes advantage of its quality management level that exceeds its peers and the scale effect brought about by further expansion of production, which helps meet the needs of large customers for the consistency of luminous performance and batch supply of finished LED products, and also helps reduce production costs.
Diversifying the application fields of LED products is the company’s development direction. The company has gradually established its position as the leader in LED packaging in multiple business fields such as large-size backlight LEDs, lighting LEDs, small-size backlight sources, automotive electronics, and lighting modules through expansion of lighting and LED display production capacity, as well as mergers and acquisitions. At present, technological products are developing rapidly, product cycles are constantly shortening, and the possibility of maintaining a company's long-term growth with a single product is becoming increasingly slim. Collaborative development across multiple fields and leveraging the high growth of emerging businesses to drive the company's leapfrog development has become a mainstream choice.
ANNA