Digital signage has the following characteristics:
1) With a fool-proof program editing interface, operators can use editing and publishing software to publish various text, icons, animations, videos, audio information and other digital information anytime and anywhere without special training. The digital signage can be integrated into a "digital signage" and released in the form of advertising.
2) Easy to maintain. The system plays automatically, without the need for special management and operation. Even if the terminal player is accidentally powered off, the system will automatically play again when it is powered on again, without manual operation.
3) Powerful multi-layer mixing function, supporting mainstream formats such as composite video, component video, HDTV high-definition video, and realizing mixed display in various ways such as arbitrary window opening, transparent overlay, special flipping, scrolling text, etc.
4) Using multiple media expression methods (video, audio, pictures, animation), it is called a narrowcast system.
5) A dynamic advertisement that allows content to change with each passing day.
6) It is similar to TV advertisements and advertisements on web pages, but it is highly targeted, flexible in form, and content can be changed as needed. Therefore, it can borrow various existing production tools (such as: web page production, VCD production, FLASH production, etc.) for mixed use.
7) It is a new technology produced by the integration of network technology, multimedia broadcast technology, and software component development and integration technology. It is a user-oriented production technology, which means that users can easily learn to make various signs by themselves.
8) This is a technology that is developing rapidly and is maturing, including technology, market and industry structure.
Function application analysis
Digital signage has changed the traditional information dissemination model, and the wonderful screen display brings visual enjoyment to the broad audience. Digital signage attracts customers because it delivers messaging in a familiar, high-quality format that is packed with entertainment. To generate long-term advertising sales revenue, digital signage also appeals to businesses because it provides instantly updated, targeted visuals. newsletter, and is informative and engaging. Overall, the applications of digital signage in various industries can be divided into queuing applications, query applications, exhibition applications and promotion applications.
Digital signage application analysis
Source: Statistics compiled by New Thinking Industry Research Center
Nowadays, digital signage has become an important information dissemination tool in large shopping malls, hotel lobbies, supermarkets, cinemas, office buildings and many other places.
Industry chain analysis
1) Upstream manufacturers
Digital signage, like computer products, is composed of hardware and software. The corresponding upstream companies are hardware suppliers and software suppliers. .
Hardware suppliers mainly include screen manufacturers, processor suppliers, player manufacturers, switches and circuits and other component manufacturers. The software part of digital signage includes system software, playback software, terminal control software and implantable functional software.
Digital signage has its own operating system and requires the installation of specialized playback software to achieve multimedia playback functions. To achieve intelligent remote terminal control, supporting terminal control software needs to be installed.
Many businesses use digital signage to publish service information and online entertainment information in a timely manner. At the same time, they also want to achieve the effect of interactive communication with consumers and realize special functions, such as independent information inquiry, independent ordering, queuing, etc. This requires cooperation with functional software developers to install specialized functional service software on the digital signage system.
2) Digital signage manufacturer
Manufacturers that produce digital signage are generally solution integrators, providing different assembly solutions and operation plans for different industries, integrating rich software, hardware and the widest range of resources.
If you only use digital signage to looply play internal information of a company or organization, and do not need to update data and play content in a timely manner, the stand-alone digital signage can meet customer needs. The stand-alone digital signage needs to manually change the playback content.
The online version of digital signage can be directly connected to the Internet. By selecting the content and sections that need to be played, the digital signage will automatically update the rich resources on the Internet. The online version of digital signage can also be connected to a PC. Users can control the digital signage through the PC, such as setting the playback time, playback times, and seamless screen segmentation.
When the number of digital signage display terminals is relatively large, in order to achieve intelligent management, different settings must be set for different members. Operation authority requires the installation of special control software and the provision of a special server to achieve 24-hour uninterrupted operation of digital signage. When the number of terminals is not large (about 10), the PC can also be used directly as its server.
3) Downstream users of digital signage
Digital signage has a wide range of applications. All merchants that use digital signage terminals to deliver service information or promote products are downstream users of digital signage, such as banks, securities companies, hospitals, hotels, schools and other institutions. If a merchant wants to place ads, the design and production of the ads need to be entrusted to an advertising production company; specialized media companies, network operating agencies and other advertising agencies are responsible for advertising; in addition, if the merchants want to evaluate the effectiveness of digital signage, they need to cooperate with a specialized evaluation agency.
Digital signage industry chain model
Source: Statistics compiled by New Thinking Industry Research Center
New technologies and new trends
Digital signage plays an increasingly important role in the process of social informatization. The technical level of an enterprise is the key to determining the quality of digital signage products. The technical level of digital signage in my country is far behind that of well-known foreign manufacturers, especially in the high-end market. However, as one of the world's largest markets, China's demand for digital signage is also growing in social life and commercial applications such as public facilities and commercial advertising. Many major international brands and local brands have entered to seize the opportunity.
With the development of informatization and digitalization in China, technology is driving huge changes in all aspects of our society, including digital signage. Nowadays, technology gives digital standards more development power. According to the new thinking industry analysis, the current digital signage industry mainly embraces New technologies include:
System-on-chip (SoC) technology has developed rapidly in recent years and has almost replaced the need for external media players. This shift in technology trends means digital signage only requires a screen to run software, providing a more streamlined solution.
Commercial-grade screens, such as OLED screens, can provide users with more advanced features and achieve higher contrast ratios. Current innovations in screens also offer ultra-thin and curved technologies, options that are particularly effective when creating flowing, undulating large-screen display walls.
LED display technology, although this technology is relatively expensive, its usage has been growing. Especially for large-format display projects, it improves cost-effectiveness, making it an ideal choice for large-scale installation projects.
High-definition projection, by combining high-resolution (HD) projectors with professional overhead film, retailers can convert their standard see-through windows into monitor, converted into a large-format digital screen that can display dynamic video or static visual images.
In-store music and in-store background music may have become a trend now. The retail industry and fast food chains have begun to realize and pay widespread attention to this technology.
Industry players in vertical industries such as transportation, property, retail, and venues are beginning to realize that it is crucial to make full use of an effective digital signage system solution and use novel ways to capture customers' attention. Compared with the past, owners and users only focused on the content on the screen and the final performance results. Now people are more aware that regardless of the placement of the screen and the creation of dynamic content, they determine the effectiveness of in-store digital signage. Technology is still the main driving force of the digital signage industry.
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