Cross border LED: new path of expansion of electrical enterprises

Cross border LED lighting enterprises, will be successful, it will fail; traditional lighting enterprises to transform LED lighting, will be successful, will fail. Since the probability of success and failure are the same, then, look at the electrical business cross-border LED, it does not have to be surprised and puzzled, there is no doubt that they are serious and careful!

Really came!

Hongyan has come true! Three years ago, a high-profile announcement to enter the LED lighting industry of Hangzhou honyar through three years of painstaking research and development and constantly running, the current carrying 7 series of smart lighting solutions strong incoming. At the same time, honyar first proposed the "smart lighting" concept has also been in the brutal market practice get more recognition.

Of course, at this stage, strong into the field of LED lighting electrical enterprises more than a honyar.

Recently, Hunan Hao Yi electric shock launch LED day Lantern series, LED ceiling grille lamp series, LED grille lamp series, LED lamp series, LED light series, LED panel lamp series, LED ceiling lamp series, LED lamp belt series, LED track lights series, 9 series of 136 models of products, and new product promotion, in the country where he has been highly praised by dealers and distributors.

And just in the end of the twelfth ancient town lights Fair, the definition of healthy lighting standards, Zhongshan lion shield electric also carry a high-profile debut LED lighting, test the water market. The exhibition, lion shield electric actively listen to dealers around the assessment and recommendations in order to continue to improve the field of LED lighting, upgrade.

At the same time, in the field of cross-border LED lighting electrical enterprises, there are some companies can not be ignored, such as Simon electric, Futian electrical appliances, Lonon, PHILPS, TCL, etc..

Admittedly, with the LED wave of violent strikes, fusion electrical and lighting field has more water milk blend, especially in the situation of sudden change in 2013. If so, if you want to hear a certain electrical enterprises to enter the high-profile LED lighting field, it is no surprise, in this way, there is a brave, after the coming".

In general, LED lighting projects on the electrical business is the right choice. LED lighting development is the trend of the times, at present, who do not want to, but also do not want to miss this opportunity for development, the choice of more or from the needs of their own development. Xie Peng, general manager of Zhongshan and home appliance Co., ltd..

Because market

PHILPS said, what would you think? Lighting, TV, tablet computer, razors, or medical care? Mentioned SIEMENS, what would you expect? Switch, communication, or refrigerator, washing machine? Mentioned, what would you think? Or lighting, electrical, air-conditioning and refrigerator?...... Facts have proved that cross-border integration is one of the important ways to seek development and expansion of enterprises.

So, for the development of electrical enterprises, the development of new products, new markets, new areas, understandable. So why the collective choice of LED lighting field? Into the field, they have what kind of advantage?

The market research that, in the field of LED lighting electrical enterprises based on the following considerations: 1, LED lighting is the current market, is the trend of the future; 2, electrical lighting channels and channels is overlapping, has certain market foundation; 3, electric business channel customers also have strong demand for LED lighting products the so-called ", must not let outsiders fields"; 4, part of electric enterprises, especially precipitation years old enterprises are facing a bottleneck or seek expansion, self breakthrough.

At the same time, the electrical enterprises involved in the field of LED lighting also has its own advantages, focusing on the two "stability":

The first "stability" is the stability of the development of electric enterprises. As has been involved in the field of LED lighting electrical enterprises as an example, Hangzhou swangoose Electrical Appliance Co., Ltd. was founded in 1984, which lasted 29 years; Hunan hauyi Electrical Appliance Co., Ltd. was founded in 1989, which lasted 24 years; Guangdong Lonon Electric Appliance Co., Ltd. was founded in 1991, which lasted 22 years; Guangdong Fu Tian Electrical Appliance Co., Ltd. was founded in 1995, which lasted 18 years; Xiamen seekbest Technology Co., Ltd. was founded in 1999, which lasted 14 years and so on;

Industry veteran said, compared to the life cycle of electrical enterprises and lighting companies, the current, the average life expectancy of electrical enterprises significantly longer, which makes the channel customers more trust in the electrical business. In contrast, the current in the LED lighting industry, small and medium enterprises in the lighting is to "seize the day", "immediate" sense of security, giving the channel is very limited. In this regard, the electrician is obviously better.

The second "stability" is the stability of the electrical enterprise channel. Lighting channels, hardware channels, home improvement channels, engineering channels, electricity supplier channels, super channel providers...... In the terminal market, the universality and depth of the electrical business channels beyond doubt, and the advantages of these channels is one of the necessary conditions for the development of LED lighting.

At the same time, from the stable development of the enterprise's own brand electric accumulation, market infrastructure, customer viscosity, users are also the era of LED lighting advantages can not be ignored, and it is because of these advantages of the electric cumulative cross-border business in LED lighting will have a group of loyal supporters, boosting its LED business growth and development.

The development of LED lighting in the final analysis, the main focus on two points: brand appeal and the number of outlets. "Electrical industry veteran said that in the product