Cree LED advertising pushed up stadium LED lighting demand

American LED giant CREE recently a LED advertising film by the market concerned, the company invited Abby Wambach, the U.S. women's World Cup football team players to play a role of football and the concept of LED two with video advertising.

In the movie, Abby Wambach entered the football dark, the football field with not enough bright incandescent bulbs as football field lighting, she kicked a few balls hit the goal in the light of the incandescent light bulb light, put them out, and then come up with the remote control, the entire light LED lighting system the ball field, the effect is very good.

Cree this 90 second film, has also been the concern of the market, is quite capable of correctly convey LED lighting and lighting control system applications in the right place a good case.

According to Cree, the global stadium lighting is an important market for LED lighting. The LEDinside report also shows that, due to the high quality 4K digital broadcasting market is taking off, the demand for high quality broadcast sports events, and also pushed up the stadium's LED lighting demand.

LEDinside content development director Lin Changming pointed out that the sports venues area field, large range, so a large number of lighting costs are high, switch to LED lighting can save energy costs, more important is to save the cost of replacement. If the use of traditional lighting sources in the stadium, a serious burden on the construction area the higher the need for long replacement and maintenance of these traditional light source with long-term cost, switch to LED lighting can save time and cost of change.

On the other hand, LEDinside said, stadium lighting needs more light environment, which is beneficial to digital broadcasting, using LED light can increase the average illuminance per unit area, and points out the key areas of rapid enhancement and illumination, it is able to achieve the advantages of LED light source.

Cree annual advertising budget, from $9 million 700 thousand in 2012, has increased to $18 million 200 thousand in 2013, and $26 million 600 thousand in 2014, expected in 2015 the amount of advertising will be higher, also can see the open commercial LED lighting market.

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