Can not afford to fight the price war LED lamp prices difficult to fall

LED industry price war long-standing, throughout 2012, LED upstream enterprises caught in a price war, many enterprises stand it, according to the April announcement of the LED industry listed company's annual report shows that the upstream companies generally profit decline. The first quarter of this year, good news came upstream of the LED corporate earnings, the market has warmed up, the reason is for the "Application of LED price war positive upstream enterprises", that is to say, the LED industry price war from the upstream to downstream applications. Rivers and lakes rumors, LED lighting industry in May will be completely started.

Good price war?

In early March, former Deputy General Xu Fengyun predicted NVC lighting industry: LED product price war billion light fired the first shot, OPPLE, PHILPS, the NVC will follow up is positive, then the traditional channel market price melee. The price war initiator at billion light, even the "war line" have helped light a good idea: billion billion light launched LED bulb low-cost strategy, officially started lighting industry price war, forecast the next step: a billion light: widely use of the media to the industry, channel, users advertised, attract eyeball do, event marketing. Two: hold the investment dealers in all parts of the country that will be the main target customers are OPPLE, NVC agents. Three: the use of a number of low-priced products, the introduction of a full range of products, the first four years into the industry!

Now, May is already more than half billion light launched their low-priced products in April (3w half light 10.8 yuan / week, 3W light 11.5 yuan / piece, 5W half light 18 yuan / week, 5W light 18.5 yuan / piece), but that the price war is not predictable. NVC, OPPLE, PHILPS although the recent new times, new product price is not a price war in the horizon, it now appears that the "price war", thunder, little rain. Many manufacturers to lower prices to consumers more easy to accept, but to also does not mean that there is no bottom line, after all, will inevitably affect the product quality, reduce the cost of ancillary services such as a number of products and brand value, like OPPLE, PHILPS and other Lord of NVC, has been influential in the lighting industry brand naturally do not want to self smashing signs.

LED lamp prices difficult to drop

The so-called price war in any industry in which areas, the war is not a big brand. Reporter visited found Guangzhou city lighting, LED lighting has been very popular in the sales terminal, similar to string lights, spotlights, lighting the lamp in the lighting shop almost everywhere and respected, businesses that have this light LED than energy-saving lamps sell better. Such as chandeliers, ceiling lamps, such as headlamps also have a lot of LED light source lamps, but the price is usually twice the same brightness energy-saving lamps, merchants said the purchase of LED light source headlamps are not a lot of consumers. More strange is the lamp shop we visited, although hang NVC, OPPLE, OSRAM and other brands of signs, but there are rarely sell LED brand lamps and so on, when we want to ask the owner, they almost the same caliber: the price is too expensive, ordinary consumers can not accept. They do not even dare to stock, if there is a consumer, you must first book. Now in the market is "run" more or even some small brand is famous brand LED lamps, their price is low enough, take out the well-known brand products, if only on the price, that there is more than one battle, but in the low-end brand product quality and service guarantee and so many consumers have the menace from the rear.

In the eyes of ordinary consumers, the ordinary LED lamp has been very expensive, for a higher price than the brand products is despair. The current LED lamp prices have dropped to freezing point, and then expect the price, only Jerry, this approach to the enterprise, is tantamount to self mutilation". So, LED lighting product price war and how to fight, hit the LED lighting companies, all the whole injured consumers will not be satisfied.

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