Bulb retail price $10 LED lighting market outbreak next year

Light emitting diode (LED) lighting market next year will accelerate the expansion of output. With 40 watts (W) to replace the incandescent lamp bulb LED minimum retail price has reached 10 U. s.dollars the sweet spot of industry have been optimistic expectations overall next year LED lighting market value will rise significantly, while the supply chain firms have the opportunity to get all the rain.

PHILPS (Philips) Lumileds Asia regional marketing director Zhou Xuejun pointed out that with the gradual decline in the price of LED bulbs, coupled with national government policies to boost the size of the next LED lighting market is expected to accelerate growth. PHILPS (Philips) Lumileds Asia Marketing Director Zhou Xuejun said that next year the LED lighting industry growth momentum strong tendency mainly LED bulb price decline, government policy support and green energy concept continued to flourish three energy; among them, the price close to the people is the most direct factor affecting the LED lighting market growth, including general indoor lighting alternative outdoor, street lights and lamp office applications such as market value, it can be significantly improved.

Zhou Xuejun further pointed out that, in addition to replace incandescent lamp bulb retail LED 40W has reached the sweet price, next year to replace 60W incandescent bulb LED price is the opportunity to ordinary consumers can accept the price, and the total luminous flux is high, suitable for indoor lighting the main role, so its shipments and market penetration what makes the industry look forward to.

However, although the LED bulb price advantage market to accelerate the expansion, but also makes the supply chain industry gross profit has shrunk, so how to compete more orders, in order to expand revenue growth, has become the focus of the industry to force a breakthrough. Zhou Xuejun believes that the LED lighting industry as an example, to be launched, the products in different application market, in order to meet the customer needs and expectations, to puerile strategy, let the whole market scale, further towards the high margin products forward.

In order to grasp the opportunity of different application market, the characteristics of LED lighting products should be changed accordingly. Zhou Xuejun explained that the general indoor alternative LED lighting main emphasis on economic affordable prices, outdoor lamps LED lighting needs high reliability and high lumens per watt (lm/w), and the office of the LED lamps more emphasis on energy saving, high anti glare and color play. In order to meet the requirements of the product characteristics of the application market, including LED chips, modules and systems integration, etc., are required to further product positioning in order to seize more market opportunities.

On the other hand, the first half of 2012, China LED lamp case progress as expected, mainly because the subsidy policy is undetermined, coupled with the needs of the European debt crisis, the export orientated LED lighting manufacturers hit Taiwan. With China, government subsidy standard is fixed, coupled with the recent political succession smoothly after the transfer, is expected in 2013 LED lighting market opportunities are expected to reach 4 billion yuan scale.