Beneficial to the acquisition of 3 of the shares of the advertising company to continue the suspension of 635 million

Seastar July 1st evening announcement, the company intends to 7.72 yuan / share issue 49 million 339 thousand and 400 shares, purchase its advertising, advertising, Shun Li Xuan advertising 100% shares, the total amount of the transaction was 635 million yuan. At the same time, to 8.60 yuan / share non-public offering of 7383.72 shares, raising a total of not more than 635 million yuan, the company for the purchase program project, mobile media, digital creative trading platform trading platform project investment, and the transaction price in cash for the payment of agency fees. Company stock since July 2nd to continue the suspension.

Among them, along advertising 100% stake in the trading price of 313 million yuan, its advertising 100% equity transaction price of 252 million yuan, Li Xuan advertising 100% stake in the trading price of 70 million yuan.

After the completion of the transaction, the company will hold for advertising, advertising and publicity and its 100% stake. The company's main business will shift from traditional manufacturing to the traditional manufacturing industry and the emerging Internet industry, the development of two wheel drive, the industrial structure will be effectively adjusted and upgraded.

Seastar said that after the completion of the transaction, the whole case class service providers along for advertising, creative strategy class service provider its advertising, social media marketing services business publicity will become a wholly owned subsidiary of the listed company. The company will make full deployment, integration of three target companies and listed companies within the system of other digital marketing resources, to build the whole industry chain, all media, a one-stop digital marketing service brand, and give full play to the effect between the target company, the high-quality resources of the strategic collaboration, maintain and optimize digital marketing brand listed the company's core competitiveness and.

Beneficial to the main business for the EMS business and LED lighting business, but due to the sluggish growth of traditional business, the company's performance growth is facing some pressure, the level of profitability is difficult to achieve the desired level of short-term shareholders. Therefore, the company identified as a breakthrough in the digital marketing industry, cut into the Internet industry from the traditional industry.

On the other hand, in the vigorous development of the Internet, China's digital marketing industry ushered in the golden period of development. IResearch report shows that in 2014 the domestic digital marketing market reached 154 billion yuan, an increase of 40%. In recent years to maintain rapid development, the future of digital marketing market is expected to be sustained and rapid growth. The company also acquired three advertising companies to enter the field of cross-border digital marketing, help the company to form a manufacturing + Internet dual main industry.

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