Bad money drives out good money 2015 LED filament lamp or welcome painful period?

[LED] Chinese network in 2014, this new product LED filament lamp is stole the thunder, and whether it is a much touted or controversial, there is no doubt, it has become an essential big coffee coffee table meeting on small talk. However, in the industry is also on the LED filament lamp production process, yield and quality of the more controversial, LED filament lamp in this area has ushered in a new problem: price scrimmage.

"I expected the price of the LED filament lamp to be relatively flat, but now it seems to be falling faster than I thought. "Possehl photoelectric deputy general manager Wang Peng told China LED network editor, from the beginning of the fourth quarter of 2014, a large number of manufacturers have already killed in, the price will also become fish.

Chairman Ayura Terua seems to have felt the crisis. "(2014) from Guangzhou in March after the exhibition, a large number of vendors come in, begin to offer Yapu'er and the filament lamp fields have brought adverse effects. "He admitted, since 2014 March after the order is lost. In particular, a number of small watts (power in 1.8-2W or 3.6-4W) of the product, whether they can mass production, in any case, a random quote. "

The price of downstream applications vendors also bring pressure to the raw material manufacturers. As the LED source filament manufacturer, deputy general manager of scientific sales Yan Lei said, "there are customers lower prices, has a certain price, but the premise or launch yuanlei is designed to keep the properties of the products. "

China LED network edited by Alibaba wholesale mall search found in "LED filament lamp" keywords to search to the 2990 related products, 3.6-4W power, LED filament lamp price from 9.9-30 yuan / differ, the price disparity is very big. In 2014 before the, LED filament lamp is also due to its high price is regarded as the biggest threshold to enter the market.

"We have tested a lot of products on the market, including samples from customers, we have found that there is a lot of quality problems, but in any case, they can grab orders. Wang Peng deeply helpless.

A company's production of LED filament lamp exports to Italy has been bulk return. LED, who is not willing to disclose the name of the LED filament lamp practitioners to the Chinese LED network editor said that the introduction of filament lamp product is not difficult, but the product to achieve a certain stability needs time to consider. "Each of the products can be lit, but the time and effect of light is different, just to get rid of the problem sooner or later. "

For the 2015 LED filament lamp field will usher in some new changes, Wang Peng believes that the first half of 2015 LED filament lamp manufacturers day will still be very difficult, "the relationship between supply and demand began to change, more and more manufacturers supply filament lamp, the demand is in slow growth. Many manufacturers will be forced to sacrifice the quality of the case in order to get orders, which will make the start to try to filament lamp customers lose confidence in this product. "

It also forced some manufacturers into a dilemma. "If added to the 'bargain', the ranks of product quality is not guaranteed, if not, it will lose part of the order. Another person who declined to be named, said the industry, despite the dilemma, or to choose. "We are now very sensitive to some of the orders can only be discarded. "

In response to these circumstances, Ayura Terua also in 2014 of July began to adjust the strategy: the product polarization, which is divided into two categories of high-end and low-end products. A class for the United States and Japan for product quality requirements of the higher market, will enhance the quality to the extreme; the other is for the price sensitive market focuses on enhancing the price, power and plastic parts focus on efforts. The low end is not to say that the quality is not reliable, life is guaranteed. According to Dai Jian revealed that Ayura Terua has been packaged with domestic manufacturers to cooperate in the future can rely on the size of the market. (text / China LED network Sophie)

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