The long march only took a step LED road to climb mountains across the grass

[LED] China network spread circle of friends there is such a piece of health experts see asks a spirited and tough physique, or uncle, uncle, you stay young: "what is the secret? "Uncle said:" insist on doing LED lighting for more than ten years, more than three times a week of insomnia, staring at dozens of raw materials, while still and all kinds of bad blows, the side with the goods to the customer transfers of wits, often to participate in various forums struggle! "Health experts ask:" Sir, may I ask how old you are? Uncle answer: 37. "

This piece is humorous and spelled out the hardships and frustration of LED industry, especially in the political arena of the doomed reign of terror at the moment, how to live as a prerequisite for all efforts.

"To live is perhaps a sunny day, the long march climbed snow grass, not everyone can go out alive, alive only to go will have brilliant today, is likely to be a founding father of a country. Now we are still climbing snow capped mountains, the next one who is down, who will live. "The chairman of Shenzhen city dark energy Power Company Limited Peng view, 2015 is just the first step in the Long March, LED industrial revolution is not successful, a long way to go.

Recalling the Long March, the Red Army was forced through a large area of snow capped mountains, plateaus, grasslands, permafrost and unmanned areas, the main force from the departure of a total of about 300 thousand people, down to a total of 25000 people.

And look back to see the traditional lighting industry through the long march of the road, how many martyrs down, survived and can also have a decent weapon calmly challenge the enterprise 10 fingers are clear.

LED industry also failed to escape the fate of shuffling. Start frequently exposed boss lost bankruptcy news from 2011, the fire from the LED display gradually burn to LED lighting, but the blind pursuit of capital itself strong enough to expand the scale, high brand promotion expenses and operating costs but it is difficult in a short time to get the actual income, accidentally went to the road doomed eternally.

Especially in the case of the prevalence of cash flow, who will live more healthy cash flow. The pursuit of aggressive expansion of the customer, especially non-listed company, even if there is a large order hit, we do not dare to take, the risk is too great. Peng said. Like in 14 years, the largest event of collapse, dark energy loss of only a few million, but a lot of risk aversion to do a good job in the industry, the loss of up to millions, tens of millions of not a few.

And in order to survive, in addition to practicing internal strength, still need to use external force.

Dark energy LED lighting in 2014 the sharing of strategic alliance, is such a wanton, Baotuan heating, leaning against each other, in the brutal competition in the market for their own third of an acre.

In the words of Peng, the future market is full of variables, we want to find a dynamic balance in the variables, are in order to survive, Baotuan heating".

Heating practices are not uncommon, but the dark energy LED lighting shared strategic alliance is a real let each buddy alliance's see hope -- the September 2014 launch of the 11 yuan LED T8 tube union members received orders were nearly ten million, but the price remains unchanged, the flux increased from 1500lm to 1800lm; 2015 alliance collective will launch tens of thousands of light bulbs, lamp, lamp, candle lamp, regardless of price or quality, or even design, these products will allow members of the alliance to realize the proper value!

This year is cruel, tomorrow will be more cruel, the day after tomorrow will be very beautiful, but most people will die tomorrow night, only those real heroes can see the day after tomorrow.

I wish in the LED industry is still running along a road of heroes! (text / China LED network Amber)

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