2023 World Display Industry Conference
Chen Yanshun said in his opening speech that the global display industry has experienced the longest and largest industry winter in history in the past year or so. Although pressure for industry development still exists, the market is recovering in an orderly manner, and "display everywhere" has become an unshakable consensus on industry development. BOE will continue to adhere to the "Internet of Things for Screens" development strategy, integrate more functions, derive more forms, and embed more scenarios into screens, continue to deepen innovative cooperation with partners from all walks of life, build a collaborative ecosystem, and jointly promote the display industry to achieve healthy, high-quality, and sustainable development, and build the display industry into a development model for all walks of life around the world.
Currently, our country has become a prominent It is one of the countries with the most complete types of display technologies, the most active industrial innovation, and the richest downstream applications. As a leading company in the industry, BOE is promoting the high-quality development of the display industry with a series of cutting-edge technology products and innovative applications. During this conference, a variety of display products equipped with the three major display technology brands of BOE (BOE) ADS Pro, f-OLED, and α-MLED received widespread attention.
As for the ADS Pro technology brand, BOE has brought a 110-inch UB Cell display, which has six core advantages of 178-degree ultra-wide viewing angle, ultra-low reflection, high contrast, high refresh, high color gamut and high brightness. It can achieve the perfect display effect of extreme black state and high ambient light contrast, and can achieve ultra-high picture quality comparable to OLED. It is a milestone product in the LCD field;
f-OLED technology brand, BOE (Beijing) Dongfang) has brought the industry's first cross-shaped bidirectional folding product, which realizes new forms of horizontal and vertical folding based on a new module structure solution, greatly expanding the application of smart terminals in multiple scenarios such as office, creation, games, and entertainment. BOE also demonstrated its industry-leading TADF wide color gamut technology, using thermally excited delayed fluorescence technology to increase the color gamut to 96% BT2020, which is suitable for professional display fields with color requirements and provides users with a superior OLED visual and usage experience;
In terms of α-MLED technology brands, BOE (BOE) has brought a 14.96-inch car display with high brightness, high contrast, high color gamut and other characteristics; BOE (BOE) has also brought a 14.96-inch automotive display screen for ASUS notebook computers. The mass-produced 16-inch MLED display has a DCI-P3 color gamut of 100%, blue LED that has reached automotive grade certification, 1024 backlight zones, and an HDR of 1000. This product can satisfy consumers in both office and entertainment scenarios. The pursuit of quality and experience.
BOE's innovative applications such as smart cockpits and in-vehicle displays have also become the focus of this exhibition. Among them, BOE's smart cockpit solution attracted guests to stop and experience it. The cockpit is based on BOE's leading display and AIoT technology. It is equipped with a 42.2-inch through-screen and a 7.3-inch CMS (electronic exterior mirror). The entire cockpit's appearance, display, hardware board, and software system are independently developed by BOE. The screen has 10K ultra-high resolution and million-level ultra-high contrast. The instrument panel area is equipped with an under-screen camera, which can realize humanized and safe smart functions. Artificial intelligence technology through deep learning can accurately determine driver drowsiness, fatigue and other abnormal conditions, and provide dangerous behavior prompts on the display. The co-pilot area is also equipped with a BOE (Beijing Oriental) active privacy screen, which adopts a unique SVC intelligent viewing angle dimming scheme. Both the driver and co-pilot can control the central control area. The anti-peep switch adjusts the display form of the screen in an "active" way, switching between anti-peep and sharing modes with one click. It is worth mentioning that the cockpit display screen incorporates vibration feedback technology, allowing for more precise control and timely feedback, creating a more intelligent, safe and considerate driving experience in all aspects. Not only that, BOE placed three new cooperative models in the center of the booth, namely Gaohe Hiphi Y, Xpeng G6, and Avita 11, all of which are equipped with BOE's leading in-vehicle display products and solutions. Their high-definition and bright display effects bring the ultimate travel experience to drivers and passengers.
While demonstrating the industry's leading display technology and a series of innovative applications, BOE will also hold the "Smart Cockpit Ecological Forum" during the World Display Industry Conference on September 8 to join hands with ecological partners to explore the innovative development path of in-car display under the intelligent trend. Not only that, the "Nihao BOE" brand tour exhibition set up at the Chunxi Road Pedestrian Street in Chengdu serves as a major experience event of the World Display Industry Conference , also attracted a large number of guests to experience the MLED four-sided naked-eye 3D interactive digital art installation created by BOE and OUTPUT, as well as the "Dunhuang on the Screen" immersive experience space jointly displayed by BOE and the Dunhuang Academy of Painting.
The strength of "screen" empowers thousands of application scenarios and leads the future of the industry with innovative development. As a participant, contributor and leader in China's display industry from 0 to 1, BOE has always been deeply involved in the field of semiconductor display. Guided by the "Internet of Screens" strategy, it empowers the industry with innovative technologies and solutions to continue to move towards a new future of digitalization, intelligence and sustainable development.
ANNA