As a leading company in the global semiconductor display industry, BOE has focused highly on the younger and diversified Generation Z user base in recent years. On the basis of industry-leading technology and social responsibility, it hopes to convey a new brand image that is more dynamic and warm to young users.
BOE (BOE) President Dr. Gao Wenbao
Appeared at ChinaJoy to connect with Generation Z
During ChinaJoy, Donews reporters had the honor to interview Dr. Gao Wenbao, President of BOE. Dr. Gao Wenbao said that ChinaJoy has been favored by game, technology, and Internet manufacturers in recent years, and its focus audience is the most representative young and diversified Generation Z circle.
BOE is delivering a young and energetic brand to the global public[Translate Error]The huge number of users and abundant game and event resources of Huya, China's leading game live broadcast platform, make the cooperation between the two parties a highlight of ChinaJoy in 2021.
This year's cooperation is also quite interesting. The "Best of Esports High-Level Alliance" jointly established by BOE and JD.com made a collective appearance at a global exhibition in the name of the alliance for the first time. In addition to the interactive area for audience experience, the joint booth of the "BOE
In addition, BOE and Huya Live will also hold theme day activities of "Honor of Kings, League of Legends, League of Legends Mobile Game, and Fearless Contract", from BOThe E King of Glory team, JDG E-Sports Club’s JDM team, and JDG League of Legends mobile game team will appear at the scene. In addition to presenting exciting exhibition matches, they will also interact with on-site players and fans.
The reason why BOE chose to delve deeply into the field of e-sports is not only because the e-sports industry has gathered a large number of young users, but also because of the meaning and value represented by e-sports itself. Dr. Gao Wenbao gave us an example: American game designer Jane McGonigal once mentioned in the book "Games Change the World" that "gamification" can reshape a positive future for mankind. Our future must be created by people who understand the power and potential of games.
Dr. Gao Wenbao believes that today’s e-sports represents a spirit of striving for dreams and love and never giving up. This is exactly the same spirit that BOE has developed along the way from a follower, parallel runner to leader in the 30 years since its founding..
The e-sports industry is also becoming a force that cannot be ignored in the global digital wave. This year marks the 20th year that e-sports has been recognized as an official event by the State Sports General Administration, and has also officially become an Asian Games event. This fully proves that e-sports has gradually developed into an emerging culture and is constantly creating greater social value. At the same time, China's e-sports users have exceeded 500 million, and users under the age of 30 account for more than 80%. E-sports has become one of the iconic pronouns for the new generation.
The third reason to delve deeply into the field of e-sports is that the market demand for high-refresh rate notebooks and monitors in e-sports is experiencing explosive growth, and the demand for professional e-sports screens will also increase day by day. This is exactly the advantage that BOE’s display products can demonstrate in many technical aspects such as ultra-high refresh rate and extremely fast response. Therefore, BOE is able to compete in the field of professional e-sports displays, including e-sports pens.Laptops, monitors, mobile phones, etc. are all in the leading position.
"Black technology" continues to lead the industry
BOE has played an e-sports brand that is favored by young users. But it doesn't stop there. As a global innovative enterprise driven by technology, the "black technology" contained in BOE's products has already gained strong appeal.
Dr. Gao Wenbao briefly introduced some representative new products, such as 500Hz ultra-high refresh rate display products, BOE ADSThe Lenovo Savior powered by the Pro technology brand is equipped with a 27-inch 240Hz high refresh rate monitor screen, and the MSI 27-inch gaming e-sports monitor powered by the same ADS Pro technology has a 2K resolution and a refresh rate of up to 240Hz.
In addition to the extensive use of ADS Pro technology, the Thor Silver Wings Lite display using BOE's 31.5-inch Mini LED display brings users the ultimate visual experience with the support of MLED technology.
AGON fish screen display is the industry's first ultra-wideband fish screen e-sports display product using Mini LED backlight. It is equipped with a 34-inch Mini LED display powered by BOE's technology brand α-MLED, which can fully meet the needs of e-sports games, audio and video editing and other multiple scenarios; BOE also joined hands with Skyworth to launch the industry's firstA glass-based Mini LED professional display that supports high-brush brushing, fully meeting the needs of multiple scenarios such as e-sports games, audio and video editing, and graphic design.
As for the flexible screen technology that has been hot in the mobile phone industry in the past two years, BOE, represented by the Red Magic 8 Pro mobile phone, has demonstrated to the world the first BOE under-screen flexible straight screen, with no obstruction and no digging holes, and a 93.7% screen-to-body ratio. A large field of view flexible OLED solution.
Maintaining technological leadership and continuous innovation are the keys for BOE to lead the industry. As of 2022, BOE has accumulated more than 80,000 independent patent applications, including more than 28,000 flexibility-related patent applications.
At the same time, JD.comFang continues to make breakthroughs in the field of e-sports display technology. It is the first to increase the refresh rate of display products to an ultra-high level of 600Hz+, and can also achieve an extremely fast response of 1ms, solving the pain points of traditional monitors such as picture stuttering and smearing, and greatly improving picture smoothness and operation precision.
In terms of picture quality performance, BOE has launched a professional e-sports display solution based on glass-based active Mini LED technology. It achieves fine light control through ultra-high partitions, brings million-level ultra-high contrast, can present extremely gorgeous game images, and perfectly restores the grand world of e-sports.
In addition, long-term and high-intensity competitions have put forward higher requirements for screen eye protection. BOE's low blue light display solution adopts long-wave LED solutions and blue light peak red shift technology. With this technology, BOE has also become the first batch to pass the Eyesafe display standard and TÜV MAn ethod2 certified enterprise.
In terms of personalized configuration of terminal equipment, BOE also has technical advantages such as curved screens and ultra-wide screens, and continues to satisfy e-sports users and customers with more types of gaming experiences in more scenarios.
The Internet of Things is the future
When asked about BOE’s development strategy in the next 30 years, Dr. Gao Wenbao clearly focused on the “Internet of Things”. He believes that in the past thirty years, BOE has found the fastest development path in the shortest time., this is not only because BOE has strong strength and far-sighted forward-looking vision, but also because BOE has the determination and determination to persist in developing the industry. Thirty years of growth and experience have shaped BOE and laid a solid foundation for future innovation and development of the Internet of Things.
Based on thirty years of practice in the semiconductor display field, BOE will promote the development of manufacturing enterprises towards high-end intelligence. BOE leverages its core technological advantages such as artificial intelligence, big data, and the Internet of Things accumulated during the transformation of the Internet of Things, as well as its reusable platform capabilities and system capabilities accumulated in the field of intelligent manufacturing, and uses the BOE Industrial Internet platform to empower the upstream and downstream of the industry chain, further open up its experience in intelligent operation management, and accelerate the digital upgrading of enterprises.
Currently, BOE has 17 semiconductor display production lines, forming a large-scale industrial cluster with industry-leading production capacity advantages and industry-leading intelligent manufacturing.Manufacturing capabilities, aggregation to form a unified industrial Internet platform, and through the horizontal promotion and reuse of intelligent manufacturing technology and advanced manufacturing experience in each production line, continue to drive the comprehensive improvement of intelligent manufacturing and digital application capabilities upstream and downstream of the industrial chain.
In addition, BOE will adhere to the "Internet of Things of Screens" development strategy and continue to further accelerate the in-depth integration of "display technology + IoT applications" based on the "1+4+N+ Ecological Chain" development structure, so that screens can integrate more functions, derive more forms, embed more scenarios, continue to empower thousands of industries, become bigger and stronger in every professional segmented scene, and firmly move towards "becoming a global leader in the field of IoT innovation", promoting the high-quality development of the enterprise itself and even the digital economy.
ANNA