Samsung Electronics signed a new contract with the International Olympic Committee ("IOC" or "IOC") in Nanjing, China on the 17th, extending the cooperation between the two sides until 2020.
Samsung Electronics Vice President Lee Jae-yong, Vice President Lee Young-hee, Olympic Committee President Thomas Bach and others attended the Olympic Games sponsor signing ceremony. With this extension of the Olympic Games sponsorship agreement, Samsung Electronics has further consolidated its partnership to showcase technological innovation and carry forward the Olympic passion.
On August 17, Samsung Electronics and the International Olympic Committee renewed their sponsorship agreement in Nanjing, the host city of the second Summer Youth Olympic Games in China. The two parties extended their cooperative relationship to the 2020 Olympic Games. Samsung Electronics Vice Chairman Lee Jae-yong (right) and Olympic Committee Chairman Thomas Bach (left) attended the signing ceremony. By signing the Galaxy Note Pro tablet, the two parties will strengthen their partnership and expand Samsung Electronics' product sponsorship categories at the 2018 PyeongChang Winter Olympics and the 2020 Tokyo Olympics.
Samsung Electronics was a regional sponsor of the 1988 Seoul Olympics. Later, in order to enhance the image and brand value of its multinational company, it signed the Olympic Global Partner Program (TOP) with IOC for the first time in 1997.
After that, Samsung Electronics became an Olympic sponsor in the field of wireless communications for nine consecutive times from the 1998 Nagano Winter Olympics in Japan to the 2014 Sochi Winter Olympics. With this signing, Samsung Electronics will become an Olympic partner with more than 20 years of sponsorship activity.
It is worth noting that Samsung Electronics’ sponsorship of the 2018 PyeongChang Winter Olympics and the 2020 Tokyo Olympics will be expanded to include smartphones, tablets, notebooks, PCs, printers and other fields.
Samsung Electronics will create an easy-to-use mobile network environment for Olympic venues, allowing athletes to fully utilize their abilities and interact closely with fans.
Through this extension of sponsorship, Samsung Electronics will further strengthen its global sports marketing strategy, further consolidate the image of "Olympic = Samsung Electronics", and help to enhance the value of the Olympic Games.
Samsung Electronics has signed a new contract with the International Olympic Committee (IOC) to extend the cooperation until 2020. Samsung Electronics Vice President Li Xiehe shook hands with Olympic Committee President Thomas Bach at a signing ceremony in Nanjing on August 17.
Lee Young-hee, vice president of Samsung Electronics Wireless Division, said, "I am very pleased to extend the status of Olympic sponsor to 2020. Samsung will continue to innovate in the spirit of self-improvement and challenge, take the lead in developing IT · wireless communication technology that brings convenience to our lives, and contribute to the global people's sports festival."
Thomas Bach, President of the Olympic Committee, said: “I am very pleased to continue to work with Samsung Electronics, a long-time Olympic sponsor, to spread the Olympic spirit, and this renewal is also very meaningful for the Olympic Committee. Samsung Electronics supports the entire process of Olympic Games preparation and operation through IT · wireless products. In the era of communication, the Olympic Games will also change a lot, and we expect Samsung Electronics to make more contributions to the Olympic Games.”
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in the technology industry and is committed to creating new possibilities for consumers around the world. Through continuous innovation and exploration, the company is leading the world in intelligent development with its deep accumulation in the fields of TVs, smartphones, tablets, personal computers, digital cameras, home appliances, printers, LTE systems, medical devices, semiconductors and led solutions. Samsung Electronics spans 80 countries, employs 286,000 people, and has annual sales of more than $216.7 billion.
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