Analysis of why the LED home market is difficult to start

"Semiconductor lighting technology development planning", "12th Five-Year" issued before bidding, LED lighting products industry has been eagerly looked forward to the project financial subsidies also will be launched. But reporters saw from the tender notice, the subsidy does not involve household consumption products. Reporter survey found that although consumers eagerly looked forward to but subject to the factors of price, performance, etc., in the short term LED lamp is hard to popularize in the family.

LED and semiconductor lighting

Listed as a strategic emerging industries

As an important measure of the transformation of the national economic development mode and the adjustment of industrial structure, LED and semiconductor lighting are listed in the 7 strategic emerging industries to be fostered by the state. Recently, the relevant departments have launched a series of guidance and related policies.

July 11th, the Ministry of science and technology website issued a notice on the issuance of semiconductor lighting technology development in 12th Five-Year special plan notice. The semiconductor lighting industry the "planning" to develop the main indicators are: by 2015, the size of the domestic industry reached 500 billion yuan; LED lighting products in the general lighting market share reached 30%; the completion of a number of pilot city and characteristic industry base, has a well-known brand to cultivate leading enterprises, the formation of semiconductor lighting industry with international competitiveness the.

In July 19th, China Electronics Import and Export Corporation by the Ministry of Finance and other three departments commissioned to carry out domestic public bidding for the 2012 to 2013 annual financial subsidies to promote the project of semiconductor lighting products, involving products including outdoor lighting products (LED lights, LED tunnel lights) and indoor lighting products (LED lamp, self ballasted lamp reflection type LED). According to informed sources, the amount of financial subsidies involved in the tender will reach 1 billion yuan. The industry generally believe that the tender will drive the entire general lighting market, including commercial, industrial, home, including the start.

The tender of the financial subsidies for: a group of semiconductor lighting (LED) products production enterprises and products, and determine the supply price subsidies; adopt indirect subsidies, financial subsidies to the successful enterprise, and then by the enterprise according to the sales price minus the agreement to supply financial subsidies after the price to the end user, the final the beneficiary is the end users.

"We are preparing energy conservation certification materials, due to the need for a longer period of time, temporarily unable to participate in the tender, but this year a year ago will certainly be able to catch up with the tender. "Fu Dejun, chairman of Zhejiang Photoelectric Technology Co., ltd..

Bigger and stronger LED industry

The key to start the home market

Reporter survey found that over the past two years, the market price of LED lighting products has continued to decline. For example, a brand 10 watt LED bulbs currently priced at around $35, while in 2011 the price of the product is still about $60, a decline of more than 40%. Insiders believe that the financial subsidies will pull the price of LED light 15% ~ 20%.

The development of high efficiency and low cost LED driver technology is one of the three research directions.

In fact, now LED lighting products in the technology has not much problem, the key lies in the high cost, low market acceptance. Fu Dejun believes that subsidies can allow consumers to use LED lighting products in advance, but also to a certain extent, enhance consumer awareness of LED lighting products. In fact, some places, such as Foshan, Qingdao and other places have begun to try to direct subsidies to the home market.

"We have been to the home market as a key market to develop. Fu Dejun picked up a LED bulb, it can completely replace the household lamp, past common household lighting metal halide lamp, is generally 35 to 50 watts, but as long as 3 watts LED lamp, incandescent lamp light source can replace 40 watt.

One shot, the home will feel very hot. The working temperature of the traditional metal halide lamp is above 1000 DEG C, and the temperature of the shell is often around 300 degrees celsius. However, the temperature of the LED lamp can be kept below 50 DEG C, and the heat generation is very small, because the brightness is high, and the number of required lamps is also small, so the influence on the room temperature can be ignored.

In addition, the family's main lighting source can also be replaced with LED lights, but relatively higher prices. However, this problem, in the manufacturers do not seem to be able to solve. The next 5 years, the price of LED lights will be significantly reduced, the market share is likely to increase to 30%. Recently, the first session of the G20-LED summit held in Hangzhou, the third meeting, the organizers of the Institute of industrial research throws out this view, got the approval of the representatives of the 20 participating enterprises. So, how to make financial subsidies to flow more to the home sector, many LED companies are concerned about.