2014LED lighting Channel Battle who can come out on top?

2014 is the key to LED lighting brand channel competition. As the saying goes, "well, in order to succeed, the horse in the first quarter, the channel frequent action of each big brand has aroused great concern and strong reaction in the industry. Recently, the battle of Su Lu, the channel began to compete for hegemony, especially fierce. 2014, channel contention, in the end who can come out on top? Together we focus on.

Linsen lighting performance targets in 2014 1 billion yuan

In February 22nd, the first national general agent of the meeting, made an hour Linsen to order the amount of good results over 1 billion yuan, causing the industry concern. Our chairman Sun Qinghuan is in the agent conference announced the 2014 goal: Linsen lighting sales in 2014 is expected to exceed 1 billion yuan, become a leading brand in the industry, 3 years to make Linsen ten billion Volkswagen brand.

As part of this industry also questioned, Linsen has quietly to demonstrate their determination. In February 24th, nearly 350 marketing staff after careful training starting from about 350 MLS headquarters, business elite and confluent agents provided, consisting of nearly 700 people in the marketing team, market concentration.

According to the Linsen lighting marketing general manager Lin Jiliang introduction, M.L.S. from 2013 to the end of February 2014, the nationwide launched operations focused LED market. Our salesman to the provincial markets as a unit, channel integration in the municipalities, counties, townships and towns respectively, to complete the customer's intention to visit one by one, at the same time, key customers on major regional markets to the depth of excavation. According to Lin revealed that in the third quarter of 2014, wood chips will be sent from the headquarters of nearly 1000 trained marketing staff, together with the agents to provide business channels to expand the business of the 1000.

In 2014, after an investigation Linsen and exploration, combined with the 6 elements of marketing mode includes: product, logistics, capital, brand, information, resources, combined with the marketing mode of point line surface and body configuration of series, and finally reached a new channel model "integrated service platform". The model aims to construct and rationalize the internal and external management, set up internal and external organization form, service platform, not only can expand the channels, upgrading better channels, enterprise culture into the channel, quick start the market, stable business to channel control.

In 2014 the new channel mode of operation, power, wood Linsen goal is at the provincial, municipal and county-level market held nearly 100 field agents meeting, opened nearly 1500 stores in the terminal market in the country at the same time, set the 300-500 billboard, and on the store image and upgrade.

In addition to further deepen the channels, but also a large number of workers recruitment rawlinson. It is understood that after the end of the 2014 MLS goal of hiring staff is 4200 people, coupled with the existing more than 6 thousand employees, 2014 Linsen employees more than 10000 people. So far, nearly 3000 people have completed the entry procedures, and has been assigned to the production line. It is reported that in mid March to complete the recruitment target rawlinson.

In addition, in order to increase the production capacity of the first quarter, Linsen has purchased more than and 100 sets of production equipment, including solid crystal machine, welding machine, flat machine etc.. This year, is expected to invest in new equipment will also increase investment to meet production needs.

Billion light LED lighting this year will reach 25 operations center

After the Spring Festival, billion light management (Shanghai) Co., Ltd. announced that it will set up a marketing center in Guangdong, Guangzhou, set up a research and development and procurement center in the city of Zhongshan billion light industrial park. February 18-19, 2014, the light LED lighting convened in Jiangsu province operators Liu Hu, Shandong province operators, such as China, the operator of the province of Fujian, operators on behalf of the National People's Congress on behalf of the more than and 60 people in the plan.

It is reported that this year there are two channels billion light goal. First, improve the channel layout; two, to enhance the existing outlets. In response to these two objectives, one hundred million light business team will be divided into the focus of the team members and regional customer manager, the two. In 2013, the company achieved a total of 19 operating centers, more than 800 dealers, more than 2800 outlets. But from a national point of view, this is not enough. Billion light this year will be in Shanxi, Hebei, Liaoning, Jilin, Guizhou, Guangxi set up operations center.

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