2014 LED display market demand will continue to grow in comparison to previous years, but the price war is difficult to escape the fate of the enterprise will face a more brutal knockout, and finally the industry will be left is king. With the survival of the fittest in the market competition, LED display enterprise PK will not always stay on the price, but the combination of the strength of the hardware and software contest.
In the first half of 2014 in the display market, the small screen high-definition screen is undoubtedly the mainstream market. Several major companies in the industry model of the backbone of the enterprise to seize this blue ocean market in real time. All along, the LED display can not compete with the LCD as a representative of the commercial large screen products to compete with an important reason is the gap in the display effect. With the introduction of high-density small spacing LED products, this short board has been largely offset. It is precisely because of this, LED display has a high profile emboldened.
Although set foot in small pitch LED display manufacturers camp is growing rapidly, product upgrades are also accelerating, however, from the application level, the market size is still very limited. It is foreseeable that in the production scale to a certain extent, the expansion of the application market will become the highlight of the development of the industry. Well, this is a lot of companies optimistic about the industry, its potential applications in the market where?
Target positioning indoor large screen commercial display
At the beginning of the birth, small pitch LED display is the traditional LED enterprise in order to break the limitation of application of outdoor LED display of magic, look at but never set foot in the market prospects of indoor commercial display market slice. Admittedly, compared with the traditional indoor large screen splicing, small pitch LED display the existence of certain advantages (for example, compared with the LCD screen which has the advantages of seamless; compared with DLP There is nothing comparable to this, the mosaic screen application form is more flexible, according to the application requirements, the naked eye 3D equipped with touch 4K, the trend of Technology), however, as an emerging technology, small pitch LED display also exist some shortcomings, (for example, not with the cost advantages of LCD screen in the counter, the exquisite degree is still not comparable to DLP splicing screen, but also exist the problem of high cost). The advantages and disadvantages of the coexistence of the situation, destined for a small pitch LED indoor commercial display applications are opportunities and challenges.
In the indoor large screen commercial display market, application of liquid crystal splicing, DLP splicing has been very mature, fully covering the high-end, therefore, for the small pitch LED display a green hand ", there is only a blank market, but almost no blank application, in order to gain market share, only" hukouduoshi ". Direct confrontation with LCD, DLP splicing, obviously difficult.
Into the civilian market, high-end TV shows
"Don't put the egg in one basket", which is obviously the traditional LED display enterprises in expanding the small spacing LED application market voice, therefore, although in indoor applications, with commercial application at the same time, they widely on the civilian market audience has not neglected, however, in actual operation, it is Different people, different views. are positive actors, also have reservations about the sidelines.
Behind, such as Riyadh, made it clear that the company plans in the fourth quarter of this year will be a small pitch LED TV gradually to the high-end residential market, but also for the traditional LED display enterprises Chau Ming technology is reservations, that at the present stage, small spacing LED TV costs too high, and is not suitable for long time watch the short board, into the civilian market is still not entirely sure.
It is not difficult to find a different attitude from the manufacturers, small spacing LED TV into the civilian market, is still in the test stage - there is no market size, its future development is still a big question mark.
Cost is the biggest obstacle to the popularity of small spacing LED
The above analysis is not difficult to see, whether it is a commercial display in the field or in the civilian market, the small spacing of the universal LED screen display points are back to the high cost. This is also a small pitch LED applications can not avoid the problem. For example, have small spacing as Vtron emerging business and has withdrawn from a variety of small spacing LED products have made it clear that in the current LED technology without big innovation, small spacing, such as P1.2, the commercial cost is too high, the user still can not afford, the actual development of questionable value. This is clearly contrary to the application of the terminal market to achieve the ultimate effect of the concept of display.
In any industry, with the maturity of the technology as well as the growing camp of manufacturers, will have a scale effect, resulting in continuous cost reduction, in the small spacing LED industry, naturally will not be exceptional. Small pitch LED display parts, lamp costs accounted for 60% to 80%, while the small pitch LED display order scale expansion will make cost beads because of economies of scale and down, so as to drive down the cost of the small pitch LED display. Accordingly, projection time network analysis, in the small pitch LED display the popularization of high cost, and is not a permanent obstacle, from the long-term development perspective, the application of small spacing LED even cost and application are complementary to each other, when the two reached a balanced state, small spacing will LED in real applications the outbreak period.
Summary
The development of small spacing products is the need for an update process, the market can not suddenly replaced all of the small space era. Europe and the United States and Japan
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