2013 LED industry development trend of the ten conjecture

2013 new year approaching. In this farewell to the threshold of the new year, the future of the LED industry in 2013 will become what kind of apparently more interesting than what has happened. In this paper, through the analysis and prediction of the professional perspective, some representative, has selected industry development view constructive significance are as follows, for the industry reference.

Conjecture 1: domestic and foreign enterprises with strong competition?

With the promotion of domestic LED more and more attention, in 2013 there will be more foreign LED giants to enter the domestic market. It is reported that in 2012 Guangzhou international lighting exhibition brand exhibition increased significantly, booth area of 584 square meters or more to reach 6. In the last year, the only one to achieve this area booth. Today, the brand's international giant companies have emerged, PHILPS, OSRAM, GE and other world's top 500 companies in the field of lighting and LED brands gathered in this area. With this international platform to showcase the brand image, PHILPS is a model. But, Elec-Tech, KingSun lighting, crystal and other enterprises, the 584 party booth on the same stage, that the rise of the domestic national brand.

In recent years, with the rapid development of national economy, LED lighting fast forward, the international competitiveness of China's lighting enterprises to continuously improve, gradually narrowing the gap between the international brand, some enterprises among the world's leading enterprise, make it occupy a space for one person in the international lighting industry stage. Guangzhou international lighting exhibition to create a good social environment for the system and to enhance the international competitiveness of enterprises in the future development of China's lighting and LED enterprises only than leading multinational companies to learn faster and more effectively, it is possible to realize the goal of catching up.

Guangzhou International Lighting Exhibition founder Dr. Pan Wenbo said, the Guangzhou International Lighting Exhibition is mainly manifested in: first of all to help domestic lighting enterprises to fully demonstrate its position in the world, build a good platform for them, to help enterprises in the international exchange. Through interaction, for the development of enterprises, business models, management, and other benefits; secondly, to allow more international companies to participate in the world's most advanced technology and products and brand philosophy to china.

Conjecture two: epitaxial wafer volume increased price war detonated?

2012 in the first half of the order to bring back to the mainland LED epitaxial wafer factory confidence, which led to the use of equipment to be placed on the purchase order on the agenda, not installed equipment have also entered the operation. As of the end of October 2012, MOCVD machines 823 taiwan. Production capacity, the total production capacity of the mainland LED chip production line to 2 inches epitaxial film, up to 40 million 220 thousand / year. Capacity utilization in some parts of the equipment has not yet completed assembly, staffing is still insufficient, market demand and other factors, the average remained at 65%.

Despite the launch of the LED epitaxial wafer project has been caused by the oversupply of mainland chips, but optimistic about the future market size, there are still manufacturers continue to invest in the mainland in 2012 LED epitaxial wafer project. The larger Guangzhou Jingxing (plans to introduce 60 sets of MOCVD), Foshan Qili photoelectric (plans to introduce 20 MOCVD production lines and supporting the wafer production equipment) and Foshan nationstar LED epitaxial wafer (project plans to introduce 50 MOCVD).

It is not difficult to predict, 2013, manufacturers will release more LED chips in the market, coupled with the chip mainland companies are mostly concentrated in the low order, so the good price war, manufacturers, is bound to set off a new round of battle. Mainland chip manufacturers are mostly local government financial subsidies, even if the chip business losses, but also through government subsidies to whitewash earnings. However, to enter the market late, so in order to snatch competitors market, manufacturers are often at a lower price to launch the impact. As the mainland's largest three chip factory as an example, directly put forward more than EPISTAR, Asia's first "slogan, will be directed at EPISTAR, not only significantly more poaching, with cheap 20 to 30% of the price to sell the products to the downstream packaging manufacturers. In the market downturn, the low price strategy is indeed effective, REFOND, honglitronic and other mainstream country star power, LED packaging manufacturers are beginning to use an optoelectronic chip. In addition, three also significantly enhance the capacity and through the red chip price, in order to exclude the single product and the same for the mainland manufacturers of dry light, so had to rely on product differentiation to achieve better performance of the dry light in recent years, a serious decline in performance.

Conjecture three: stereo marketing electricity supplier is not far from LED?

Electricity supplier has become some of the current radical and heat unabated industry keywords, perhaps just the appearance, in fact, because now, no more than how the layout of the road to let entrepreneurs worry about.

A supportive of the view that "the development pattern of the electricity supplier is not good lighting optimistic about the problem, is the inevitable development of the information society; the electricity supplier appears, have good people? But the electricity supplier is to change our life and subvert the traditional" NVC Holdings Limited, former vice president Xu Fengyun also said "in order to study the electricity supplier marketing mode, I also go online to the platform looked carefully and found the whole Home Furnishing building materials brand, do the inferior is lighting brand. The date of November 11, 2012 can be written into the history of the lighting industry, and several giant collective loss, including second tier brands suck, lighting industry bosses, is not to think about it?"

For the electricity supplier, there is such a clear radical