Zhongshan billion class giant inverted in the low price competition on the road

In July 2nd, Zhang Weiqi went all the way to see the city of Zhongshan male record Lighting Factory (hereinafter referred to as the male factory) surrounded by a circle of people, the heart immediately had an ominous premonition. Male record factory for a few hundred dollars worth of Zhongshan Ancient Town LED companies. Zhang Weiqi is the owner of the factory, this day, he came to the factory, ready to take back nearly three months.

Boss on foot". In the crowd who do not know who told Zhang Weiqi, in the hundreds of workers owed wages and dozens of suppliers after the purchase price, the owner of the factory owner Xie Yingxiong and his family now do not know. Zhang Weiqi immediately silly eye, his about 200000 yuan of money may be chasing a penny. Soon, the news of the boss on the foot of the factory owner in the "China Lighting Capital" reputation of the Zhongshan Ancient Town opened the pot.

Reporters in Zhongshan survey found that such a large scale of the plant, there is no sign of collapse, so many of the ancient town lighting business owners feel incredible. And everything seems contrary to expectation, but reasonable, multiple vendors told reporters, xiongji factory is famous for the production of low-end LED lamps, based on the hard drive down the price regardless of the quality, and finally let himself into a dead end.

At the same time, the current situation of the factory may be a small LED low-quality low-quality enterprises in the industry.

Male record factory sales scale of billions of dollars

Zhongshan Ancient Town is located in Zhongshan, Jiangmen, Foshan three City Interchange, adjacent to Hong Kong and Macao, due to the well-known lighting at home and abroad.

According to the ancient town of the town government official website, since 1982, the local has formed the town as the center, covering around three, 11 Township, lighting industry cluster of the annual output value of over 100 billion yuan, becoming one of the few large lighting professional market worldwide, is the largest domestic lighting professional production base and wholesale market. The town has lighting and accessories 1.27 industrial and commercial enterprises, in 2012, the total output value of lighting industry reached $15 billion 810 million, accounting for more than 60% of the national market share.

Male record factory is one of the few enterprises in the more than 10 thousand sales scale of billions of dollars of enterprises. The past two years, with the spread of the LED tide in the country, the plant also converted from the traditional lamp LED lamp production.

July 1st, the supplier Luo Ziming returned to the factory to send more than twenty thousand yuan cargo. The morning of July 2nd, xiongji factory calls to Luo Ziming to send some (goods). Who knows the afternoon of July 2nd, came the news of the boss on foot.

The town Publicity Office for a press release of the reporters said: July 2nd at 16 PM, the town comprehensive management office report, Zhongshan Ancient Town Lighting Factory operators Xiemou suspected spies, alleged contract fraud and refused to pay labor remuneration, the suppliers and workers gathered in the factory.

July 4th, the reporter saw in the factory outside the male, the police are to put a box of goods inventory loading, and then transported. Many workers are still outside the door, waiting for government departments to deal with wages.

Luo Ziming boss in front of the boss did not detect any strange, but according to the workers, in June 27th, we have no specific things to do, a lot of people in the workshop to play mobile phone. Zhang Weiqi mainly to the male factory supply LED lamp holder. "This is hard-earned money, he ran, I lost a year. He told reporters to provide a list of the list of suppliers, in this list, a total of more than 40 yuan owed a total number of suppliers.

We have a simple calculation of the supplier, the total amount of arrears estimated at more than 50 million yuan. Zhang Weiqi said that he is not the most miserable of these suppliers, there are several people were in arrears in the payment of more than 4 million yuan.

July 4th to 7, the reporter repeatedly call the owner of the factory owner Xie Yingxiong phone, but the phone has been in a shutdown state.

Price "no minimum, only lower"

In the old town, mainly to do low-end products, in the industry, this product is known as rotten goods". "Rotten goods" is a significant feature of the price is very cheap, but there is no guarantee of product quality.

Luo Ziming is the owner of the factory's LED lampshade supplier. He told reporters that he was looking for his purchase, are to choose the most low-end products. In this way, the male can be shipped at a very low price, thus rapidly occupying the market share.

According to the supplier, xiongji start lamps prices somewhat rational, with a 3W LED bulb for example, priced at 5 yuan, the price of some meager profits, but later, xiongji out of the price is only 3.8 yuan. The suppliers can't even make up for the cost.

Zhang Weiqi said that the choice of such a way to remember the factory, but also helpless. After decades of development, the industry has been quite mature, almost any spare parts, materials can be purchased in the town. Only you can not think of, you can not buy. He said.

This industry supporting the threshold to enter the industry is very low. Rent a workshop, buy a few iron, from the town to purchase the necessary accessories, home to a simple assembly can be. In the ancient town, the reporter can see everywhere such workshop type enterprises, and some have a sign, and some without any logo. The official website of the ancient town also shows that the town has registered more than 10000 individual business license, more than 60% of the family has become a large and small business owners.

Zhang Weiqi said that the threshold is too low to enter the enterprise is very much, so in order to be able to sell things, we can only be vicious price competition. "No minimum, only