Yangtze River Delta LED export red flag quality and safety still need to be cautious

Has hit the international financial crisis of 2008, exports of the Yangtze River Delta region has entered a slow growth stage. But in the past two years, exports of mechanical and electrical exports, especially LED lighting products, but showing a trend of contrarian growth, it seems to the Yangtze River Delta export trade brings a cold wave".

Hangzhou entry exit inspection and Quarantine Bureau official told a newspaper reporter revealed that in 2012 the annual total inspection of the Bureau of export LED lamps totaling 2838 batches, the value of $256 million, an increase of 0.3% and 48.1%.

While the LED lamps export situation in Ningbo area seems to be more gratifying, statistics from the Ningbo inspection and Quarantine Bureau shows, 2012 Ningbo export LED lighting a total of 56 thousand batches, the value of $1 billion 450 million, an increase of 12% and 23%.

In addition to the two major export cities, Shaoxing, Wujiang, Huzhou, Zhenjiang and Kunshan and other cities and counties in the number of lamps and lanterns exports have varying degrees of rise, and even some have broken the historical record of seven. Although the export volume increased significantly, but this does not mean that the LED export situation of Yangtze River Delta region is excellent, especially in the second half of 2012, the United States, Japan, Mexico and the European Union and other countries and regions have increased LED lamp imports, domestic LED lamps export enterprises or will once again face the final exam.

LED export potential

In addition to the impact of the international financial crisis in 2008, the overseas market downturn, the domestic lighting exports in recent years has continued to grow in the first three quarters of 2012 reached $21 billion 710 million, an increase of 36%. Although the Yangtze River Delta region is not the main battlefield of LED exports, but in recent years, rapid growth. General manager of Zhejiang sunshine sun Yong told reporters that in 2012 the sun lighting LED lighting sales of about 364 million yuan, accounting for the proportion of the total performance of the, which accounted for about LED lighting exports accounted for 62%, an increase of 23%.

Yong said that the number of LED enterprises in the Yangtze River Delta region accounted for about 17% of the country, may be less than the industrial chain and facilities in the Pearl River Delta, but in the LED application market and foreign trade export growth potential. In particular, the Yangtze River Delta region for LED policy support, the overall greater than the Pearl River Delta region. "

For SMEs, LED lighting products to enter the overseas market is still a great opportunity. Zhejiang Huatai Electronics Co., Ltd. (hereinafter referred to as "Huatai Electronics") is a high-tech private enterprise, LED lighting business transformation company in 2006, 2009 started LED lamps export business, 2012 LED lighting exports about 60 million yuan.

On the whole, LED lighting overseas market is still relatively prosperous, the company's LED lighting exports accounted for the proportion of total revenue LED business more than 80%, basically the export growth in each quarter are around 30% - 50%. "Huatai electronics general manager Zhu Yiming told reporters, from the beginning of the second half of 2012 LED export orders began to appear hot growth, now Huatai electronics LED lighting products only in the German gas station lighting transformation of the market share of more than 50%.

"The European market is the main area of our exports, the gross margin of overseas markets remained at 30% - about 40%, as long as the good quality, the opportunity is still great. Zhu Yiming said that small and medium enterprises compete in the domestic market is not dominant, the high cost of laying the terminal channels, it is better to focus on overseas markets, you can take a place. However, Wang Songliang, general manager of Hangzhou flying mechanical and Electrical Co., Ltd. believes that enterprises to enter the overseas market should be based on market demand, can not blindly expand the proportion of exports, enterprises should first practice internal strength, and then seize the opportunity. "The current export amount of LED lighting products is about 30 million to about 40 million, accounting for about 30% of the total business revenue. "

Quality defects into hidden dangers

Overall, the Yangtze River Delta region LED lighting the rapid export growth, although optimistic about the prospects, but the data is hidden behind the recording quality hidden huge.

The day before, Hangzhou entry-exit inspection and Quarantine Bureau of export of electromechanical Department official told reporters, a batch of LED lamps in 2012 Hangzhou Export Bureau has on the area of the sampling test. The test results show that, in the extraction of the LED lamps samples, a one-time test failure rate as high as 100%.

"Most of the LED enterprises in Yangtze River Delta are from the electronic industry or other industries in transition over, they for LED lamps on the national standards or international standards do not know, in the manufacturing process there will be some omissions. The official told reporters in the industry, which also reflects the lack of technical personnel in the Yangtze River Delta region LED lighting industry from the side.

The official said, LED industry requirements for technical personnel is comprehensive, including electronics, optics, structural and so on should be proficient, but also for a certain degree of understanding of the safety of lamps and lanterns. At present, the Yangtze River Delta region LED companies are very lack of such comprehensive talents. In addition, the reporter learned from the Kunshan Municipal Bureau of inspection and quarantine, in 2012 the EU non food rapid alert system (RAPEX) informed China's exports of LED lighting products up to 37 times.

"Last year China LED lighting products in the overseas market was seized substandard rate is so high, the main reason is that since last June, LED export price war very badly, cause a lot of bad light into the European Union and the United States market, product quality is uneven, resulting in foreign market confidence in Chinese export enterprises greatly decreased. Zhu Yiming told reporters.

"LED export products do not need to do too much, with a new look and packaging to showcase its selling point is difficult to do for a long time