Wu Shenjun: how do you take LED?

Physics graduate, investors have dual characteristics of "Wu Shen handsome control technology" and "financiers", he claims to use ten years to create the world's largest lighting company

Dreamers never sleep. Wu Shen handsome co-founder of Jinsha River venture capital may be regarded as one. In a very ordinary office in Tsinghua Science Park, he is planning to create a global lighting empire.

In Wu's view, this is not inconceivable. "General Electric (GE) was born just because of a small bulb. "

Wu hopes to seize the opportunity of a new round of lighting revolution. LED (light emitting diode) may replace the traditional incandescent lamp, the only protagonist on the stage lighting. Wu and he led Jinsha River has invested 8 LED companies, including every link in the industry chain. "Whether it's GE, Cree, or PHILPS, I'm going to put all the competitors on the ground. "He will hand wave force is fully satisfied or contented.

Jinsha River hit the current management of the $700 million fund, however, his confidence is not from this, but from his investment in a number of disruptive technology company. These companies will allow LED to sell $10 A, and prices continue to decline, while asking prices may require 30 euros. Cost reduction is the main driving force for the development of the LED industry, the company will take the lead to achieve this industry prosperity.

Although the cost advantage of Wu Shen handsome believer, but informed sources told reporters that this advantage can only be reflected in the part of the product, from the "monopolized" is still too far. Wu also said that now they compete with the European and American companies market has just begun, while the Asian competitors have been in the same core technology research.

Not long ago, in Jiangsu, Changzhou, Jinsha River semiconductor lighting industrial park signing ceremony has just been completed. Under the agreement, a total investment of nearly $200 million LED R & D and manufacturing base will be settled in the local development zone, which will be responsible for the construction of R & D center by Jinsha River venture capital. Wu hopes to build it into China's Baer laboratory, focusing on the world's best LED talent, he believes that this is the key to the next round of Jinsha River can continue to lead the race.

Subversive"

LED is one of the most imaginative space in the field of energy saving and environmental protection - if the existing lighting market is completely replaced by LED, the potential size of up to $300 billion.

However, Chinese companies are still difficult to share a cup of soup. At present, OSRAM, Nichia Cree as the representative of the Japanese, American and European companies for the first camp, they dominated the LED lighting market. Taiwan, China and South Korea in the second camp, their technology, in the field of lighting is still in a breakthrough stage, the main supply of consumer electronics backlight LED. Due to the size of the mainland enterprises scattered, backward technology, involving only landscape decoration, advertising signs, outdoor large screen display and other low-end market. Jinsha River to change the rules of the game through the power of capital.

Wu Shenjun will focus on the most profitable upstream link. Similar to the photovoltaic industry, in the early growth of the LED industry by the upper reaches of the majority of monopoly profits, accounting for less than 20% of the industrial chain upstream enterprises can get a profit of $70%. Among them, the impact of industrial technology roadmap for the development of substrate material is the key technology of each link.

The mature substrate material suppliers from around the world are numbered, wide commercial application is nothing more than two kinds of technologies - sapphire substrate by the Japanese company Nichia and Cree company of America silicon carbide substrate. The two companies have monopolized almost all of the substrate materials market, and created a complex patent system, to create a technical barrier to outsiders eager to enter. In addition, only a few companies from Russia, Ukraine and other countries involved in sapphire substrate manufacturing materials. While in China, although a small number of companies to invest funds into the sapphire substrate field, but is still in its early stages.

Wu Shenjun challenge Japan is an ace named latticepower company. The company uses silicon as a substrate for production of chips, is taking a new technical route, in reducing the material cost at the same time, you can also bypass Nichia and Cree's patent wall cloth.

A crystal can photoelectric technology from the Nanchang University professor Jiang Fengyi, Jiang painstaking research of semiconductor light emitting for decades, finally made a breakthrough in 2004, to direct growth of gallium nitride on silicon, a practical level of blue light.

Wu Shen handsome spot for LED industrial investment. He was born in science and engineering, The University of British Columbia, California, Canada was educated at Berkeley and MIT, and later in supplier Nortel telecommunications equipment (NortEL Networks) for 12 years, during which there is a deep understanding of the semiconductor industry. LED is the extension of the semiconductor industry in 2000, Wu Nobutoshi wrote a LED analysis of the future development trend of the industry, he was optimistic about the industry.

Wu visited the basic early experts mentioned Professor Jiang, 2001, access to the legend of the Wu Shen handsome Jiang himself, since the latter and the team long track. The technological breakthrough in Jiang team, Wu Shen handsome began looking for industry experts to verify, and help give advice and suggestions. Nearly two years after the Jinsha River, led by Jiang