Wu Changjiang alliance, said the two major strategies revealed by Wang Donglei

In the early to "play" the BDO NVC convertible sparked all kinds of speculation, some commented that it was last year NVC infighting continued, some people suspect Wu Changjiang curve to save the enterprise, hoping to return to power in NVC, others commented on Wu Changjiang, the move is "deficit", behind all the guess is right Wu Changjiang, the entrepreneur and the industry's leading brands of NVC NVC worry, when can stable? When did Wu Changjiang return to the company he founded? Wu will not lead to another crisis?

The Wu Changjiang behind the move with his two "strategic": one is the bigger and stronger enterprise stage, he is two of the LED industry's keen insight and grasp opportunities, as critical to the reconstruction of a new nvc. Both are sufficient to prove that he is a businessman rather than an investor.

If an investor from the angle of thinking, so Wu Changjiang 2012 is no longer served as chairman of the board can be leisurely and carefree when large shareholders, managers make occupation to help him to make money, not with Yan such powerful character caused so much controversy over the bucket, because ten years ago, SKYWORTH has proved not a boss can make money. But Wu Changjiang is an ambitious entrepreneur, he cares about the position of the chairman of the core is a stage to achieve their aspirations. Otherwise, if he is a strong desire to control, do not know to share power, he will never let Saif equity bigger, definitely not in the past 35 years NVC has in all aspects of architecture, management, talent and internationalization excels, far more than the opponent took a big step, when not listed the more than and 50 will give the executive stock option, the right to make their shares diluted again and again. He is willing to take back the "yoke" is thinking win-win cooperation and rapidly expand the desire of the enterprise when his business 14 years ago, put forward the concept of an industry first, a world famous "goal, over the past more than and 10 years now, the first step has already reached the second step on the road, still. Therefore, the natural heart hard.

But entrepreneurs in most cases is lonely, in the face of uncertainty and risk is the norm, is often done as economist Bareng Peter called "creative destruction", they may have a group is not the most intelligent, but the fastest action doer, continue to lead the company's growth in self denial. Whether the product changes, product line transfer, personnel selection, management change and so on are so.

So, he and the V "flash marriage" although let people naturally think of the Yan mu, but under careful study, in fact he and the LED industry has a special liking, Entrepreneurs Association as more feelings of the reconstruction of a new nvc. In the end, his goal is to become bigger and stronger than the BDO NVC, two shareholders. Because the two are complementary to each other, "the advantage of NVC brand and channel, and the BDO with upstream technology advantages, cooperation between the two sides has a strong competitive advantage in the whole industry chain of LED. As Wu Changjiang said in an interview with a newspaper reporter, LED development and popularization of traditional lighting companies face enormous challenges, not the transformation will be eliminated. "

NVC commercial lighting started quickly in the whole field of lighting, currently has a production base in Guangdong, Chongqing, Zhejiang, Shanghai, a lighting company, the largest domestic production capacity but at the same time, these layouts are mainly traditional lighting. In this regard, Wu Changjiang apparently have a strong sense of crisis, coupled with the government in 12th Five-Year Chinese planning government clearly put forward the goal of energy saving and emission reduction, LED industry faces a blowout, so in recent years he has been pushing in the NVC internal industrial upgrading. NVC launched a lot of products, but is not on the production line on the board of directors has significant differences, to make Wu Changjiang often constraints of powerlessness.

Wu Changjiang and chairman of the Wang Donglei concert Elec-Tech. The latter to invest billions of production of LED chip, this kind of courage and "bet" Wu Changjiang ifheavier, plus both entrepreneurs, "the understanding of the industry and lighting industry highly consistent, the first type of" flash marriage "has the logical. Wu Changjiang is a typical entrepreneurial thinking, he has been stressed that many entrepreneurs believe that seventy or eighty of the confidence to make a decision to do, but he believes that only about forty or fifty of them may go. And BDO cooperation is to keep his entrepreneurial traits.

Thus, the Yangtze River and Elec-Tech cooperation Wu rather "sacrifice, big" means, at the expense of large shareholder and risk to return to upgrade the kinetic energy of NVC transformation, thus leading to the rapid development of nvc. This and private shareholders "speculation in fighting" is essentially different, but no cash "run away" intent, as in "the control of NVC", in fact, he was responsible for the operation of the NVC, not such a big circle around such a big risk. All of these are speculation, look down upon Wu Changjiang.