Wu Changjiang: China NVC type overseas expansion with China advantage

15 years, NVC is how to use the "China advantage", now become Asia's largest lighting company? Today, more and more Chinese enterprises are facing a complex international market situation, how to better go out? In November 1, 2013, the world's leading business school of London Business School held the second session of Chinese business forum, NVC President Wu Changjiang published a speech.

The following is the content of Wu Changjiang's speech:

Today I'm very happy to share with us at the London Business School in NVC China and overseas market experience.

From the beginning of 1998, we use 1 million yuan investment in 15 years, the NVC do today's scale, it can be said that in China, even in the whole Asia we are the largest lighting company. This speed is fast enough for many people. But we look back, this process is actually very long. We have been thinking about it, since China's reform and opening up, China has a lot of opportunities, but why we caught, and other companies did not seize? My feeling is that any success or failure is inevitable.

China's reform and opening up 30 years to create the economic miracle, which is inevitable, and only China can do, and other countries, is not impossible, but it is difficult to do.

We look at the situation at that time, the initial stage of reform, the market is blank, as long as the courage to do, the chances of success are great. It can be said that any commodity is in short supply, and low labor costs, the country has preferential tax policy, tax rebates, and so on, many Chinese goods abroad is a natural competitive advantage.

When I am abroad, I often hear foreigners complain that we Chinese people use cheap dumping, grab the western market, access to a huge trade surplus. I think this statement is very one-sided. China is low wages, low labor costs, this is a fact, and we export commodities, many of which are labor-intensive industries products. The west to take their weaknesses with our strengths than China, natural than. In turn, in many high-tech fields, they blocked China, they do not have their own advantages to compare with us, it is normal to lose the opportunity.

So today I am very deep, regardless of the success of the reform and opening up of the enterprise, or the success of China's economy, it is inevitable. Today, China's economy has developed, although there are a lot of complaints about the system, the one party system, as well as freedom of expression, but this system is necessary in a particular historical period. From this point of view of the enterprise I feel particularly deep.

When I was a child of this generation of Chinese people are listening to people say, there is no Communist Party, there is no new China, when we are listening, followed by the letter. Later, after college, I began to wonder, in the end is not the Communist Party really no new china". And to this day, I firmly believe that "there will be no new China without the Communist party". One party system, although there is a bad side, but the decision quickly, as companies in the early days, human and financial resources are limited, this time if you think he is a hero, to centralization of power, to ensure the implementation, to seize the opportunity, ahead of the competition. Without substance, freedom is virtual.

See our country today, although we have constraints in terms of speech, but we have to give the party time, give them tolerance. I believe that today's party's strategic decisions are not blind. We have to give them time.

Looking back on our reform and opening up, although the economy has achieved great success, but we pay a lot of price, such as environmental costs, integrity issues, etc.. We Chinese people are very clever, but a lot of bad things in the bad is too clever, like to take shortcuts, 42 dial a thousand pounds. At the early stage of our reform first and second batch to go out of the merchants, go too fast, too fast, or even lack of honesty. Although this is a small number of people, but the damage to the credibility of Chinese enterprises, resulting in today's Chinese brands go out of great difficulty. Now in many countries, when it comes to Chinese products, people think of rubbish. So today, we have to do is to reshape the China NVC brand. In recent Chinese enterprise brand on the list, with 8 billion yuan of NVC brand value ranked 216, but not all China lighting brand ranking. Since 2009, NVC has been the preferred brand of the lighting industry, I can say that in the lighting industry, no disrespect to NVC enterprise. In the process of doing business, I have always wanted to make a big, big, high visibility, the influence is also large, the business is better to talk about. But in addition to go fast, I pay more attention to go steady, go well. This is like sports, walking, there is little wrestling; and sprint, hurdle, wrestling easier. NVC so we can go today, it is because we insist on steady.

When it comes to the future market opportunities, especially want to start today people have missed the opportunity to reform and opening up, and China brand in overseas image is not good, but also in low cost also compete with other countries around, how can we seize the opportunity? I think this time, the need is the concept of innovation, can not go the old way.

Today, China's market has matured, each industry has a strong competitor, the traditional model of the traditional industry is difficult to exceed