"Winter" advent LED according to enterprise how "cold"?

2014 was known as LED lighting "outbreak", by the end of 2013, many lighting companies eager for a fight with confidence, in preparation for the 2014 round "bombing" market; at the beginning of 2014, the volume of cross-border capital to enter, LED lighting surge of investment; state and local governments actively promote energy-saving emission reduction, vigorously promote the use of LED lighting products and all sorts of good lighting industry by LED made this wave a thorough fire, limelight without the two. LED as the lighting industry, "Prince Ye" has officially ascended the throne, becoming a worthy emperor".

Unexpectedly, the lighting industry a laughter broke out when ready for the market, but the market came the sound of wailing. China's overall economic situation is weak, the real estate industry and the slowdown in the real estate industry slowdown, domestic monetary tightening, loan difficulties...... All kinds of negative factors swept in the "expansion" of the LED lighting industry, lighting market deserted, busy season is not prosperous, the off-season is very short, the enterprise panic, dealers difficult. The market downturn, but the competition is fierce, enterprises have to spend several tens of thousands of lighting manpower and energy lighting market than in previous years to snatch the cake, killing the market sea, back up the cost, don't earn money, or even losses, some enterprises because of inability to lose long and defeated in 2014, the beginning of the second half, lighting business closures are frequent. The entire lighting industry is in the pre dawn darkness, how can we survive?

Cooperation is greater than competition, after the development of deposit

As a big country of LED lighting, China's LED industry has maintained a sustained and rapid development momentum. Although there are good ideas, but in the actual development process, the development of LED lighting is facing many problems. LED in the face of this feast, a lot of enterprises related products for the LED herd, lack of knowledge, but that will shine on it, most of the domestic market generated rich productivity is low price cheap FMCG, although can meet the market demand, but the lack of core technology products, eventually become a victim of the price competition, life cycle, product competitiveness, brand reputation is greatly reduced.

China's LED lighting companies, the majority of enterprises are small workshops, not the core technology, can achieve long-term development, facing the fierce competition environment, small business enterprise is the emerge of itself and perish of itself, rely on the advantages of scale into the price advantage, extensive competition is not conducive to the progress of the industry. However, the lighting industry access threshold is low, the overall cultural level is not high, the quality of the standard form of non-existent, making competition greater than cooperation. Price competition is like the butterfly effect swept the entire lighting industry, most companies are designed to price oriented products, hard to grab the market, making the entire lighting industry have no money to earn.

Lighting enterprises must be calm and think of the original location, see themselves have not strong enough strength to build large-scale open channel network, have the strength to participate in project bidding, there is no strength to high prices please occupation traders, marketing team and advisory company, follow the trend of the market is a kind of consumption on their own. On the current market, the existence of the development of the bank, how to survive is urgent. Every part of the enterprise computing cost, in the case of a waning moon every day, that silence is not broke, you die in silence, rushed to want to throw the helve after the hatchet earlier, in fact only let yourself just quit the stage. We can see that many companies are used to run away to fight, the fame of the business enterprise, whether the background can support front assault troops and funds whether benign operation and so on are all lighting companies must think about.

Fortunately, the lighting industry has been in the cold city gradually return to reason, pay more attention to strengthen management, control costs, profit oriented. In the competition is greater than the cooperation of unprofitable, lighting up the road between enterprises to cooperate on the road of cooperation. Cross will be the focus of future development of the lighting industry, cross industry forefront in academic acceleration, extension, new business emerging situation, openness, integration and innovation is the driving force of industrial development and characteristics of science and technology in the era of cross-border. The popular O2O mode, smart home, will continue to promote the development of intelligent LED, precision and cross-border applications. In O2O mode, Home Furnishing capital hot for intelligent lighting market brings more resources and may bring new business model and brand promotion opportunity for various small and medium-sized enterprises, it will obtain high-quality channel resources and technical cooperation opportunities for certain technical strength of the small and medium sized enterprises.

Out of the misunderstanding of development, focusing on the effect

Lighting market is not short of products, but the lack of distinctive products. A lighting companies do not need to do anything, only focus, to focus. We can find through the exhibition, there are some small amount of lighting companies, but also some products than some large enterprises. It's like a farmer, planted 10 trees, but only in the hands of a bucket of water, a bucket of water ten days of drought, trees, water waste, tree is not saved, but only if a tree, the tree will grow into towering trees, you can enjoy its fruit. What products do, in the end what will not do, but also not conducive to the dealer and consumer awareness and positioning of the brand, the brand name is blurred, and finally drowned in a red sea.

Channel positioning should focus