Wine prices LED big screen advertising can get out of embarrassment?

In the past ten years, with the continuous development of LED technology, more and more cheap and high quality LED large screen is installed to the crowd in the home and abroad. At the same time, LED big screen technology has become increasingly mature advertisers and advertisers favored articles source Huaxia wine. The reason is very simple, advertisers and advertisers first Lenovo LED big screen: the screen is good, like a big outdoor TV, TV ads can not stop, wide audience, powerful, can enhance the brand image. It was a few years ago led large screen advertising media appreciation, a large number of construction and advertisers put a large number of high cost, the liquor business is one of the many enthusiasts in first-tier cities, the capital city of the downtown area, around the station square, pedestrian street around the liquor business advertising image is frequently seen in LED screen.

However, the test of time to make LED big screen crazy calm down, with the entire wine industry has become more rational and calm, liquor companies to treat the attitude of the big screen LED also has a new change.

The author and a number of well-known liquor companies in charge of advertising in-depth study of the issue of LED large screen advertising media. Compared to previous years, advertisers on LED big screen in favor of putting more LED large screen media advertising of the liquor business advertisers have sent a message to the author: LED large screen has been like chicken ribs, tasteless gesture. Seemingly strong LED large screen media advertising and did not imagine the superiority, but wasted a lot of advertising budget.

However, advertisers and advertisers have more in-depth thinking about the problem, on the one hand is the construction, advertisers rush agent LED big screen, on the other hand advertisers are treated LED large screen media more and uncertain attitude, which makes the advantages of LED large screen media as a step toward an embarrassing situation.

The authors have found that the levels of the market according to the size of the city is divided into four levels: primary market (Beijing, Shanghai will be the two class market (market); capital market; market (three); four municipal market) market (county level market). These four markets are filled with large and small LED large screen media.

A secondary market in Beijing West Railway Station, Beijing Railway Station and the big screen big screen this once hot LED large screen currently sold less than 1/6 of the total (total according to 30 customers put 30 seconds of advertising, executive Computing) price is only 30% of the price even lower rates.

Two grade market number of LED large screen is already quite large, such as Shenyang, Wuhan, Chengdu, the number of city center area LED big screen has been in more than 20, but sales of less than 1/8, and put the customer quality is difficult to guarantee, and even has become a region of small brands this club. LED is undoubtedly the big screen since drop price. LED large screen media grade has been greatly reduced in the two market.

The three class market in Zhejiang, the central area of Jinhua as an example, the central region of large screen LED completed the construction of a total of 12 blocks, sales of less than 1/8 of total investment and broadcast customers are mainly local supermarkets, cinemas, hospitals and other brands, few well-known brand launch.

Led four big screen on the market there are many, basically every county has 1 - 2, the LED large screen operating conditions can only maintain the basic operating costs, and even a lot of the county seat of LED large screen media advertisers no fixed agent.

LED large screen high operating costs also make their own price is difficult to cut, and its advertising effect is difficult to reach the advertisers to pay high prices as expected, will undoubtedly make LED big screen step by step embarrassing situation.

At present, LED large screen media increasingly embarrassing situation, so I can not help but think of the recent advertisers sought after two kinds of new media and electronic Yilabao - Airport shuabing.

Scraper, electronic roll up and LED large screen media, outdoor media giant are derived from mantle form, immobilization, miniaturization, high grade of giant mantle formed Shuabing; miniature and portable giant mantle formed electronic Yilabao; vivid multimedia giant form of mantle the LED large screen.

In the giant electronic curtain, Yilabao, Shuabing and led to the big screen of an advertising media family, LED large screen is undoubtedly the most advanced technology and the most vivid media terminal. I found in the discussion with a number of liquor companies advertisers, advertisers prefer to put on a huge outdoor city mantle, but also do not want to put a little higher prices in the city LED large screen advertising. Liquor advertising business owners are the main force in the media, they believe that led big screen advertising, although good-looking, but basically have been wasted.

How to understand LED big screen

Led what is the big screen? Perhaps it is because advertisers have defined it as a large screen from the very beginning.

LED big screen before the audience and the audience before the TV screen advertising audience, although the same, but watching the advertising environment, mood and other factors have made the audience LED TV screen is completely different from the audience. Watching TV, the audience mood is very relaxed, relax watching the program at the same time to accept the advertising information. While playing on the big screen LED is the same as the advertising film, but in the context of the crowd and the audience nervous mood, is not suitable for playing TV commercials. The initial understanding of LED large screen, ignored