Why the domestic LED industry in 2013 so that the lighting industry so silent?

Ancient town, as the "China Lighting Capital", with 80% of the country's production and sales of lighting capacity, there are also the world's 60% of the export volume of lamps. In this area, but a few dozen square kilometers of land, a variety of new style, new style, new brand endless, decorated with hundreds of millions of square meters of indoor space.

Since twenty-first Century, the lighting industry from the beginning of a simple glass lamp, category gradually rich, more and more materials, the achievement of a number of quality enterprises, but also fell in the numerous small and medium enterprises. From the bake bend glass lamp, Chinese sheepskin lamp; from flat-panel low-voltage lamps, crystal lamps and candles to aluminum plate; from the lamp, copper lamp to soldering; from the metal lamp to the modern American copper lamp...... Each season, there are a number of types of lamp ornaments or style swept the country, set off waves among manufacturers.

However, since the rise of LED, the limelight is completely covered by LED lighting. China earth, everywhere talking about is LED! LED inherent characteristics, and even let people see the "see the light" the arrival of the era. In this context, people consciously or unconsciously ignored the development and progress of the lighting industry, ignoring the lighting can not be replaced by the decoration and beautification function, ignoring the innovative lighting brand and marketing mode, but also ignored the hot lighting industry may exist!

This time, walked into town, dialogue of different types of lighting companies, then lighting market silence and broke out, looking for a new hot spot lighting industry.

In September, the ancient town, the weather is still hot, the streets coming and going of the crowd, there are many national and even global businesses. They gathered in the ancient town, to find the eyes of the one of the lights.

"It's getting harder and harder to find a good light," said Zhang, who was from Shanxi, Xinzhou. A few years ago somehow also know what is the trend of the past two years, what do not know. You said, 'I think All flowers bloom together.' '' in. No way to fight a fight! "Zhang finally selected several Lighting Companies in the so-called" light ", American home.

Compared to the LED lighting fiery, innovation and innovation in the field of lighting as warm water, quietly changing, but not so obvious. Compared with the hot years 2004-2010 lighting field emerge every year, this year's lighting industry, make people feel too quiet, no sound.

Why is that?

Rational consumption?

To understand the development of lighting, it is necessary to understand the main characteristics of lighting consumer groups.

In early twenty-first Century, China's lighting industry gradually rich and fiery, Chinese consumers' spending power, consumption level, consumption style is gradually changing. At that time, was born in twentieth Century 60, the crowd in 70s is the main consumer lighting. For them, as a child to eat a lot of suffering, and later ushered in the reform and opening up, through various efforts finally have wealth. The material is rich, and the spiritual needs come naturally. Lighting as a part of a better life, naturally also into demand.

Born in 1980s before the consumer through their own struggle, generally have a more affluent life. Their pursuit of the spirit of the needs of the realm, far more strongly than the consumer after 80. Therefore, before 2010, it is easy to set off a burst of hot wave of lighting. "Happy days Wei lighting general manager said paint. "If the 85-95 age of consumers were divided, then 85% people will love the modern light, 15% of people will love simple European style lighting, and 5% of people will love other style lighting. Domestic consumers increasingly rational, no longer follow the trend of consumption. This situation is also getting higher and higher requirements of Guzhen lighting industry, which is one of the reasons why the field of lighting is difficult to appear hot. This view of "patriotic paint, has also been confirmed in other lighting companies.

No imitation?

If you ask the lighting industry has been criticized for what are the most negative phenomena, then imitate plagiarism must be among them!

"Why is this town for two years without hot? Because nothing can be copied!" Ou fan lighting general manager Kim Xinhui stunned.

As we all know, Guzhen lighting products, most of them are imitating the international fashion. However, the international fashion fashion style is generally 3-5 years. How long is the domestic? 3-5 months! The difference between the two, how much time difference? After so many years of imitation and plagiarism, the international fashion lighting has been basically finished by the domestic imitation. Next, how to do, and so on, and so on the international fashion lighting again. As a result, the two years of Guzhen lighting field, there will inevitably be a trend of vacuum, that is, we say, can not find a hot spot. "

How long will it take for this vacuum? No one can give an answer!

Capital investment?

In micro-blog, on the QQ, in WeChat, spread a piece: part of the ancient town of rent, has reached 800 yuan / month / square meter in the town, do not make money lighting, do the landlord to make money!

In the first half of the big lighting media on the ancient town store survey, in recent years, the new and the construction of large stores, the number reached 45, with a total area of over 3 million square meters. Behind these stores investors can not part of the shadow of the lighting business. In addition to the store, as well as a large number of various types of commercial real estate projects, as well as a large number of investors in the list, but also frequently the name of the boss of the lighting business.