Where does the discourse come from? LED lighting market analysis

Depth of the market, only to have the right to speak; dialogue merchants, to know their cool. By visiting Shanxi, Yangquan, Xinzhou, Jinzhong, and other terminal LED market, in-depth study of market trends, but also for the local LED lighting business provides a lot of good.

Yangquan: difficult to build a small number of merchant channels

Yangquan City Wantong decoration City, Riverside City Hardware Electrical, home and other stores, red star Macalline, but on the whole, the number of Yangquan city lighting business is small, less than 50. The house has 9 home lighting businesses, red star Macalline, 1, Riverside 1 City Hardware electrical home decoration City, Wantong about 16, and a few retail street.

EASYHOME Yangquan City centralized operating high-end lighting businesses, including brand Kaiyuan, enterprise, OPPLE, Matsushita, Langshi etc.. Shanxi squad in Yangquan actually visited the home of Yangquan Kaiyuan lighting general manager Liu Xinli. Liu said that the current retail is difficult to maintain the operation, the need to strengthen the project. It is understood that, in addition to operating in addition to the Lantern Festival, the main supporting products for the lighting LED is the history of Ford lighting.

Actually the only home a LED store is a business lighting. Zhao Jun, general manager of a lighting store to introduce the team, his agent a lighting 3 years, although its high price, but the quality is guaranteed. In addition, Zhao KingSun's brand "Jie Nenshi" is very interested in. But Zhao also talked about, in Yangquan to do a small channel market space, only retail and engineering based.

Riverside City Hardware & Electrical only 1 business lighting businesses, Yangquan Linsen lighting agent Zhao Shunyang told the team, at present the product sales channels take engineering more, it is worth mentioning that, Zhao said, the 2014 sales target completion is very easy.

Most of the decoration of the city Wantong businesses will switch, electrical Dianliao, bathroom and other business mix, lighting products to low-end, style is not new and less rich category, the store in the area of 50 square meters, businesses are basically in the Shijiazhuang purchase.

Xinzhou: the brand is missing multiple customer diversion

Xinzhou City Xinxin Sanli, Oriental homes, in beautiful homes, new decoration City, modern decoration City, Sanli city decoration, decoration City Sanyou multiple lighting stores, including Sanli, Oriental homes, Xinxin decorative new city is located in the cloud road.

The average annual rent of 800 yuan / square meter Xinxin lighting district Sanli, because of high rents and management deficiencies, the marketplace influence is declining, many stores "cry up wine and sell vinegar" phenomenon, the original lighting business 9, the remaining 6, Qilang lighting, Huayi lighting is the market as one of the few brands store.

Oriental home lighting has 6 businesses, the main brands are OPPLE, NVC, PHILPS, Qinshang, comely, Song Wei etc.. KingSun Xinzhou general agent Wang Shulin said that the Xinzhou market in retail and wholesale business, engineering channels are more difficult, many projects lost to foreign businesses in the hands of.

Compared with the high-end brand, Oriental home business Xinxin Sanli, adjacent to the new city decoration is mainly engaged in low-end brands, the existing 7 businesses. In the home is another local business high-end lighting brand stores, a total of 4 businesses, operating OPPLE, PHILPS and Matsushita nvc.

The old market of modern decoration City, Sanli decoration City, Sanyou decoration city holds the Xinzhou Railway Station on both sides, although the three stores flourished, but because the store conditions are too aging in new stores under the impact of the potential has become old. The modern city decoration only 2 home lighting businesses, Sanyou decoration city is also only 3 in the stick, Sanli decoration city merchants are a mix of business start lamps curtains.

Jinzhong: the rise of the integrated market engineering retail

Jinzhong is the hometown of Shanxi merchants, vertical and horizontal business 600 years, has created a remarkable economic miracle. The Shanxi team visited the first station is Home Furnishing Yuxi Life Plaza, Jinzhong, it is understood that the market opened in March 2014, a total of 11 businesses, covering KingSun, guipai, nationstar, Linsen, Delixi, bull brand Jiamei, the scope of business in modern European style lights, lights, lantern and LED Engineering lighting products.

During the visit to the Jinzhong branch of the general manager of your shop Ren Jianzhong, it is understood that Ren always set up shop with the new market only to operate the lamp business, and choose to do your pie and the star of the dealer. According to Ren revealed that in 2014 due to strong support from manufacturers, his sales performance is very good.

In Huaxi life Home Furnishing square and Trade Co. Ltd. is the general agent of Jinzhong kingsun. According to the general manager and the wind, he had to work in Shenzhen, and later entered the lighting industry, the agent of KingSun products, to the project, due to the recent downturn in the real estate industry, leading to the project business affected. To converge as the center of the road to bring together the life of the west home Plaza, Julong building materials City, Sen Mei home building materials City, Beck Ram building materials City, the formation of building materials street. Operating lamps scattered in the building of the city and the surrounding businesses, merchants around 20, FSL, Huayi, OPPLE and other brands, Blue King bv.

The dragon decoration Metro merchant 14, FSL, Lonon, NVC, Midea, Matsushita, Fukuda and other brands