When will the lighting show out of the spring and Autumn period?

In 90s, the rapid rise of the lighting industry, perhaps due to the unique characteristics of the lighting to create a good visibility and comfortable environment. This is the human life, study, work indispensable luxury". For lighting lighting products, technology, information exchange and procurement transactions and other aspects of the demand, to this day, the development of lighting industry is more like Japan and China to flourish. In the modern economic system, lighting industry as an important platform for the exchange of lighting exhibition, springing up. These lighting show, in some lighting industry chain is more mature, superior market, and even become the main driving force of economic development.

These lighting exhibition will undoubtedly play a huge role in promoting the development of the lighting industry, become a barometer of fashion trends, but also become a catalyst for the upgrading of the lighting industry, change. Due to the lack of authoritative evaluation standards, the lack of credibility of the certification system, the development of China's lighting exhibition is more chaotic, is in the spring and autumn period. Such as lighting exhibition scale and density increasing, quality, and exaggerated misleading uneven in quality phenomenon of dragons and fishes jumbled together will occur, it will make people like smoke and mirrors: in the face of so many lighting exhibition, each claiming to be the "first" and "Chinese first" and "Asia first" and even "the world's most", but bring real benefits to what exhibition exhibitors have? What are the show just a gimmick? This is ubiquitous in the lighting industry, and let the industry confused things.

Distribution: first tier cities have become urgent needs of second tier cities

In recent years, with the lighting as the theme of the exhibition in the Chinese earth blossom everywhere, and form a central development around the trend of radioactivity in the city as the center, which mainly include Beijing, Shanghai, Guangzhou, Shenzhen and other first-tier cities. But the second city such as Qinghai, Dalian also not resigned to playing second fiddle. In addition, the distribution of lighting exhibition has emerged from the center of the city to the second city, from coastal areas to central and western inland provinces gradually diminishing, the gradient of economic development pattern and Chinese are basically the same: including Beijing, Tianjin, Shanxi and Hebei municipalities directly under the central government and Inner Mongolia Province, North China, led by Beijing, with richly endowed by nature the administrative geographical advantage, and rapid development momentum of Bohai Bay, including many domestic lighting exhibition; including Shanghai City, Jiangsu Province, Zhejiang Province, Anhui Province, Fujian Province, Jiangxi Province, Shandong province and other places including the East China region, accounting for 40% of the total exhibition lighting, led by Guangdong Province, Fujian subsidiary Southern China area, also accounted for a large share of the number of national lighting exhibition. It is a good proof that the distribution of China's Lighting Fair is directly related to the economic prosperity of the region.

In addition, there was a group of figures let us very surprised: China's exhibition industry an average annual increase of more than 20%, according to expert estimates, by 2010 the national exhibition market revenue will reach 13 billion, nearly $100 billion social benefits. "So, the second city has a more urgent demand for the development of the exhibition, after all, the meeting exhibition, which can attract popularity, but also can directly stimulate the foreign trade, tourism, hotel, traffic, transportation, insurance, finance, real estate, retail and other related industries market boom, and vigorously promote the development of local industry in third the. Therefore, Dalian, Qinghai and other second tier cities in the lighting stage of the larger and more active.

Role: as a synonym for "luxury"

Throughout the previous lighting exhibition, the main purpose is to find a large number of exhibitors and downstream agents to obtain orders. But with the dissemination of the advanced network technology, continuous expansion of the downstream customers can obtain the required product and manufacturer information through various channels of modern exhibition site, benefit is more and more small. Therefore, many enterprises in order to find a new way out, more business opportunities, began to show as a promotional corporate image, enhance brand awareness platform.

After taking part in a number of different types of lighting exhibition, the author found that in these exhibitions, luxury has become a synonym for enterprise exhibitors. Each enterprise to find ways, from the size of the booth, decoration, furnishings, performances and other aspects to attract the audience to stop, not just the product show. We can also say that this is because now the exhibitors to pay more attention to the corporate culture, brand image and promotion in the display of products, but also pay more attention to the layout of the scene, let the participants to experience the charm of the products. But the luxury of two words can not be separated from the booth, has become the focus of attracting people's attention.

Gimmick: new light green pitch LED"

According to incomplete statistics, in 2012, plans to host large and small lighting exhibition held in the country more than 1000, showing that this exhibition has not fallen, the exhibition has since the scene. In the international trend of low-carbon environmental protection, these exhibitions, without exception, hit the green, low-carbon and other titles, closely linked to energy saving, environmental protection theme of the times. In the just concluded seventeenth Guangzhou International Lighting Exhibition, the total number of exhibitors reached 2600, of which more than LED companies on the, accounting for the total exhibitors quotient of 69%. Every one, there is no lack of LED figure, the scene is spectacular. These products include LED upstream, midstream and downstream to the application of a complete industrial chain, highlighting the strategic new industry highlights -- touted by LED. Visible, LED lighting production