What kind of chemical reaction will happen when LED hits the entertainment gossip

This is an era of universal entertainment, but also an era inseparable from the stars. The street, a variety of celebrity endorsements and advertising shop, star endorsement has become a business successful survival. So, when LED meets the entertainment circle, what kind of spark will wipe out? 818 LED associated with the "Star" gossip, you will find that laughter is, the vertical mesh is, piles of those who have, there are those who go bankrupt.

Trouble.

Fan Bingbing: was a huge lighting sued sued for endorsement of 400 thousand

Fan Bingbing believes in violation of the endorsement contract, Guangdong Hao Hao Lighting Appliance Co., Ltd. will belong to the Beijing, and Maestro arts culture media Co., Ltd. to court, asking for a refund of endorsement fee of 910 thousand yuan. During the trial, the company filed a huge Maestro company postponed advertising, counterclaim claims 2 million 200 thousand yuan. Reporters learned yesterday, Chaoyang Court part of the support of the appeal of Maestro, the decision of the company to compensate its huge fine liquidated damages 400 thousand yuan.

Jacky Wu: "falling" tunneling LED industry 30 million jailed for 22 months

Because out of a technology company of NT $about 30000000 (equivalent to approximately RMB 6 million 60 thousand yuan), was sentenced to Taiwan arts king Jacky Wu day before. According to Taiwan media reported yesterday, Jacky Wu pleaded guilty and reached a settlement with the investor protection center, Taipei District Court for violation of law "and" securities exchange sentenced Jacky Wu sentenced to 1 years and 10 months, suspended for 3 years, a fine of 3 million new Taiwan dollars (about 600 thousand yuan).

Who is hiding from the gun

Xing Sheng incident: biography of Wu Changjiang involved in the case of the boyfriend of the dispute in the case of the

On August 24th news, today reported that NVC founder Wu Changjiang relates to the Phoenix TV anchor Xing Sheng boyfriend dispute.

In this regard, Wu Changjiang said in a statement: I am heavy that because I Chinese traditional father surnamed Wu, the company also is listed on the main board of the Hongkong, age did at that age, but I don't know what star Xing Sheng, never starchaser. Others are lying in the gun, why am I hiding in the gun? A only know the work, no mood, no price of the old man, who would like it? What is worth a half million.

Successful host

Wang Likun: successful endorsement of Zhongshan enterprises light lighting

2013, the new generation of mainland Chinese actress Wang Likun, is the cause of a new height of the year. In the "star diving Cube" fleeting glimpse, Wang Likun in the entertainment circle began to open a space for one person belonging to her, and more and more popular and love manufacturers. With its popularity continues to rise, light lighting is also to seize this opportunity, and Wang Likun signed endorsement contracts.

In other words, light can not count on the top lighting brands, Wang Likun is not the top superstar, but both have a grasp of the opportunity to look, the contract can be regarded as the potential handshake, the future can be expected.

Bollywood Superstars: Endorsement of PHILPS LED products

PHILPS lighting India announced the hiring of Ranbir Kapoor and Shruti Hassan Bollywood star as its brand ambassador, which is PHILPS lighting for the first time invited celebrities for their endorsement, aims to promote the LED lighting products, to make more people aware of the benefits of LED lamps.

This is PHILPS lighting so far the largest marketing campaign. In order to show the infinite possibilities of LED lighting, PHILPS lighting let Kapoor wearing a shiny LED costumes, with a familiar melody to perform a music video.

Near the star, LED also put on the ring of stars, but LED this avenue of stars long way to go. Currently in the LED lighting industry, many companies on the use of celebrity endorsements are limited to the primary stage, such as the star to participate in the activities of the one or two enterprises every year, corporate promotional materials, advertising films, such as stars. Do not know how big campaign, this is the biggest waste of resources of the star. That companies want to take advantage of "celebrity endorsement" awareness, not only need to choose the right time, more need to perfect docking star and brand, including visibility, temperament, popularity even fans and audience intersection degree, compared with the competitive advantages of brand spokesperson. In addition, it is necessary to take into account their own channel construction is ready to meet the hurricane caused by the star effect.