What is the purpose of intelligent lighting market pricing?

According to the interface science and technology reported that the Silicon Valley start-up company Ketra is trying to change the new model of smart lighting market. Ketra positioned as a digital lighting system provider, founded in 2011, mainly want to enter the high-end lighting market. It puts forward the concept of "light" (dynamic): the user can change the intensity and color temperature per day according to the preferences. At the same time, with this personalized settings, dynamic light can reproduce natural light, and even can simulate day and night light, adjust the human body clock, so as to improve sleep, improve the efficiency of the role.

In fact, "dynamic light" is relative to "static light", and the light of nature is changing all the time. Ketra trying to change the LED lamp can only issue a "static light" tradition, through the depth of customization of the way to completely improve the working mode of LED lights, any user can find their favorite way.

Ketra CEO Nav Sooch, said: 'static light' era is coming to an end, the future of lighting will be determined by the 'dynamic light'. We will try our best to meet the needs of the users by continuously improving the relationship with the outdoor natural light. Today, companies that work with dynamic light include Tiffany, the Chicago Museum of science and industry, the MGM Grand, and even the Google Corporation. "

In addition to the above mentioned examples, Ketra is one of the most attractive to users: when you turn down the brightness of the temperature will not fall, this is the most simple application of dynamic light. In the most commonly known incandescent lamp, for example, when the light is dim, the lamp temperature and light density will decline. This situation does not occur in the Ketra "dynamic light", the quality of light can always remain stable. Moreover, Ketra can ensure the quality of lighting to ensure energy conservation and environmental protection.

Many times to win the award of the Losangeles lighting designer Sean O''Connor said: Ketra is my 20 years of work in the lighting industry has seen important progress. "

At present, the Ketra bulb has been completed, from the inside of each of the components of the assembly of electronic components to the mobile device and a series of matching software. However, due to the current cost is too high, is now used in commercial use. Residential users in each room lamp installation and related hardware requirements of about $1000.

According to fortune online edition reported that so far Ketra has received $31 million in financing, investors include NEA, Sante Ventures, etc..

Intelligent lighting market competition is very fierce, 2012 PHILPS has sold LivingColors and Hue products, by changing the bulb color used for interior decoration, a dedicated remote control of light temperature, color saturation, brightness and color is also equipped with mobile phone control, App scene mode adjustment.

Another intelligent bulb is the Belkin WeMo LED smart bulbs, the design is very simple, and easily with 60 watt ordinary energy-saving bulb up. Belkin can adjust brightness, time, switch, simple design style may be more suitable for ordinary family decoration style.

In addition to the old bulb manufacturers, LG also launched Smart Lamp; general electric and design company Quirky cooperation to develop a new Link product line of intelligent LED lighting, the user can control the lamp through the iOS device, each Link lamp is priced at $15, also support the apple smart Home Furnishing platform HomeKit; the domestic millet has launched the yeelight smart bulbs, specialized millet router, priced at 129 yuan, official said that it is "to change the color of the 16 million bulb fun".

In the face of the high price of Ketra, ordinary non commercial users will touch the wallet. Intelligent lighting market fiery, but no explosion occurred. With the gradual warming of the smart home market, smart bulbs have more intelligence, how to price, these have to wait for the market test.

For more information about LED, please click on China LED network or pay attention to WeChat public account (cnledw2013).