Water to the canal is not? On the construction of LED lighting channel

Although LED lighting has not yet entered the mainstream of lighting, but the momentum of its vigorous development has opened the door to LED lighting. With the market demand of the ready, LED lighting will be flying into the homes of ordinary people, it is so, the establishment of LED lighting sales channels will improve the problem to be solved, but also the layout of the future, need to compete for the market. But at present, the construction of LED lighting channels is to repair the canal or the first diversion of this is a problem, LED lighting is not like the traditional lighting, so its channel construction and traditional lighting is different. We are now on the market cultivation is not enough, LED lighting is not able to enter the market, did not come as the LED display to replace the neon lamp, since the lighting channel has not been formed, so we can actively build channels in the channel construction should be based on the application of market, promote the channel construction in the market. For it is not only the new LED light source to replace the traditional lighting, has not the development of alternative channels for the construction of the trend, we must seek a better, more convenient channel, so channel play its inherent in the popularity of LED light on the role of.

First, the traditional lighting sales channels

The sales channel is simple to say, is the use of sales channels as the carrier in the form of sales, mainly refers to how to develop and select the dealer, the daily management of the dealers, how to help dealers market promotion, daily maintenance, and can according to the change of the market strategy corresponding to the sales process, effective incentive for dealers to grow together, of course, treatment some market conflict problems. The carrier can be on both sides of the enterprise, dealers, agents, wholesalers, large retail terminals; can also be agents, wholesalers, distributors, two grade three or even smaller distributors, in short, the final consumption of products and services from the original manufacturers are not users are referred to as the channel. At the same time, sales channel is one of the most important asset value of the enterprise, but also the largest asset. It is the path that the enterprise transfers the product to the consumer. This path includes the establishment of their own sales agencies, agents, distributors, retail stores, etc.. To the product, it is not the product itself was added, but through the service, increase the added value of products; for enterprises, sales channels to logistics, capital flow, information flow, business flow effect, complete the manufacturers difficult task.

Compared with the traditional lighting applications market, LED light source can not escape the existing sales channels. Because no matter what you are a new light source, as long as the target customer is the same, the product from the manufacturer to the user through the process should be the same. At present, most people think about how to replace the existing light sources, such as incandescent lamp, cup lamp, compact fluorescent lamp and linear fluorescent lamp. Therefore, to replace these light sources LED lamp is bound to go through these existing sales channels. The driving force of these channels depends mainly on price, reputation and service.

All kinds of lighting market channels may be different, with sales of indoor lighting products, daily loss of products, such as energy-saving lamps, lamp, lamp, flashlight, the dominant channels including professional lighting market, building materials supermarket, supermarkets, consumer convenience stores, hardware stores, direct sales network, and hidden channels is the Property Management Company (Home Furnishing class and business class), municipal corporation; for Home Furnishing lighting products, such as ceiling lamps, wall lamp, table lamp, floor lamp, kitchen lights, lamp, mirror lamp, children of small power local lighting products (down lamp, grille lamp), the dominant channels include professional market, building materials supermarket home appliance supermarkets, furniture stores, direct sales network, while covert channel is the home improvement company, group purchase (site promotion, network group purchase), (electrical installation company and decoration team). ; commercial lighting products, such as lamp, lamp, grille lamp, metal halide lamp, the dominant channels including the professional market, while covert channels have Jiezhuang companies, tooling company, Design Institute, electrician, property management (Home Furnishing class and business class), advertisement, exhibition design, lighting design company; the function of lighting products, such as eye lights, lights and other eye lights Yuba, dominant channels have professional market, building materials supermarket, consumer supermarket, bookstore, shop, furniture stores, appliance stores, children's stores, shops, school vision care products sell field, direct sales network, the hidden channels have eye hospital and parents (joint health promotion activities, such as promotion, this treatment for myopia).

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