Warlords melee LED industry golden period is not over 5 years?

Late last year, China's LED industry's hottest vocabulary when the number of foot, the industry began to sing bad voice. Even many people believe that China's LED industry overcapacity, will follow the footsteps of the PV industry.

The day before, a reporter from the forum was informed that in 2014 the total output value of China LED lighting market is about 550 billion yuan, an increase of 5% compared to 480 billion yuan in 2013, but China Lighting Association Secretary General Dou Linping said, "China LED industry of the golden period of not more than 5 years".

Last year, LED lighting market output value of about 550 billion

Last year, the entire Chinese LED industry shock is very large, from time to time there are news reports of well-known companies were mergers and acquisitions, there are many companies closed down or directly on foot. But overall, in 2014 China's LED lighting market was completely opened, which is not only the production enterprises, dealers can feel. Dou Linping, Secretary General of China Illuminating Engineering society.

He mentioned that in 2014 China's LED lighting market output value of about 550 billion yuan, an increase of $5% compared to $480 billion in 2013. "Although at present, the whole industry is in a rising stage, but I think China's LED industry gold period will not exceed 5 years. I started from the end of 2013, it seems, only three or four years of gold. "

Dou Linping explained that the current status of the whole China LED industry is a huge stock market to ensure a high growth trend, but with the real estate market downturn, the new building began to decrease, the rapid digestion of stock market development will greatly restrict the LED industry.

Last year, many companies have realized that the domestic market tends to saturation, began to vigorously explore the international market. Dou Linping said that the rapid growth of exports of LED products last year, the annual export of lighting products exceeded $40 billion, of which LED lighting products reached $15 billion, accounting for more than 40% of total output value of lighting products.

The top ten brands accounted for only about 10% of the domestic market

Dou Linping said that the future of China's LED development of gold in less than 5 years, in addition to the LED stock market is gradually narrowing, the industry is also a low threshold of intense competition is also a major reason. Low threshold to bring a large number of enterprises in the industry, competition disorder. At first glance, the country's LED companies have a few million, it was said that there are only two or three in Zhongshan. Regardless of whether the data is accurate, but it is sufficient to explain China's LED industry in the pack melee situation. "

In this regard, Linsen lighting Limited by Share Ltd general manager Lin Jiliang said the identity. He mentioned that the world's leading companies in the LED industry, such as PHILPS, including the top ten lighting brands, the market share in China add up to less than 10%. In contrast, only one brand in India PHILPS lighting accounted for 30%, indicating that China's LED companies are very large, and sales channels confusion. "

With the domestic LED market tends to saturation, and now LED industry increasingly fierce competition, the survival of cottage lighting space is getting smaller and smaller. LED lighting companies or to become the industry leader, will be bigger and stronger market segments, or they can only be integrated acquisitions or forced to collapse.

Three Shenzhen overclocking technology limited company chairman Du Jianjun pointed out that last year, PHILPS split lighting division, Samsung from overseas market for LED lighting, LED lighting industry to accelerate the industry mergers and acquisitions, more limited resources integration. "At present, the global LED market in Asia, the United States, Europe's three largest regional leading manufacturers, mainly Japan Nichia and TOYOTA, CREE of the US and Europe synthesis of PHILPS and OSRAM. In the future, China's LED industry under the general trend, will face a reshuffle situation. "

Enterprises optimistic about the electricity supplier channels

Get the channel who the world is recognized in the LED industry truth, most companies want to enter the field of LED sales force in the traditional sales channels, and thus promote sales growth. However, with the Jingdong, Alibaba and other electricity supplier giants have been listed, the Internet in promoting consumer upgrades, but also change the inherent advantages of traditional channels.

Ma Zhiwei, vice president of OPPLE lighting, said the advent of the electricity supplier for the entire LED industry is a mixed blessing, because many companies are facing the problem of re occupation. In particular, many of the advantages of traditional channels in the enterprise, is not keen to re build electricity supplier channels.

In this regard, Lin Chi Lian said, Linsen lighting is very optimistic about the LED products with the electricity supplier channels. He believes that the inherent advantages of the electricity supplier channels can bring real benefits to consumers, such as price transparency, the freedom to buy time.

Xiao Guowei, President of crystal electronics, said the new electricity supplier channels now have a great impact on the entire LED old channel market. In his view, the O2O platform for a large number of small and medium enterprises LED provides a good opportunity, because compared to the traditional channels to build a huge cost, low-cost electricity supplier channels to provide opportunities for smes.

However, for LED products to take the electricity supplier development path, but Dou Linping is not optimistic. He believes that the electricity supplier's sales channels can not become the mainstream channel LED, because the lighting products need to design and installation, that is, service. Although the 2013 and 2014 LED electricity supplier data is growing rapidly, but the analysis of the electricity supplier channels to see the sale of products are more standard products, such as ball bubble, ceiling lamp, ceiling lamp, support, etc.. If it is a lantern, or a new building lighting design, online sales is very difficult. "

He further mentioned that although the current LED industry to do electricity supplier