Wang Donglei: you can blow up the air, you can not blow up

As long as you stand in the air, pigs can fly, millet Lei Jun said, a small wings can fly higher". But the pigs fly too high can not get rid of gravity, sooner or later to go back to the ground, when the dust settles, only to know who is the God who is a pig. Therefore, more entrepreneurs face the Internet, mobile Internet roll up the whirlwind, thinking more is not to fly higher, but go further.

NVC Holdings Limited chairman Wang Donglei not only wants to go further, also want to fly higher, his goal is to go to the international market with GE, OSRAM and other international giants PK. At the same time, he said, the future of the lamp is not only used for lighting, or used to locate.

After entering a room, can not count the number of "camera"?

Media: Ma Huateng said a word, the mobile Internet will subvert all industries, do you think our industry will not be subversive mobile Internet?

Wang Donglei: Mr. Ma too confident, he thought there was nothing else in the world in addition to the Internet, the Internet is very powerful, but the Internet can not run a car, you have to run with the highway. Of course, the Internet, mobile Internet is the air, is the tap water, it is indeed the future of human infrastructure construction, you can not leave it, but you will not find it amazing. When you use well water, you will be happy for three days with water, but when you use it every day, is not it a tap water? So we still have to look at the mobile Internet with a very normal attitude.

The human history of all business models, you have to study the nature of its business, we say O2O, in the final analysis is the extension of commercial retail technology, commercial retail technology what concept? First cheap; second convenient; third optional; the fourth to have the most comfortable shopping environment, we call experience. In a statement on the Internet, the store is the same, this is the essence of the industry, is the consumer really needs something to see this, and to this point as the starting, use all the tools to meet the needs of potential customers, or to create demand, this is deeper the enterprise operator ought to think, standing on the air, can blow you up, you can also blow out, so want to through.

Media: do you think the mobile Internet like electricity, like water, is a must rely on the material, but is not a material that will change you?

Wang Donglei: are not comprehensive, it is more like a highway, the mobile Internet is said to be a little more precise information highway, no highway when it can take the road, the freeway 120 kilometers, 80 kilometers of road open, no road when you open a small country road 40 kilometers, don't do their job but, when you do not have the highway road on the concept of founding, the pursuit of human beings is more efficient, lower cost and high efficiency.

Media: who do you think is the potential rival?

Wang Donglei: the traditional lighting industry is certainly the potential competitors LED technology, LED technology to the lighting industry is what? First of all, the semiconductor industry, the semiconductor industry is based on the hour count, selling an ordinary lamp, three years can not afford to sell it does not matter, then sell will not change color, semiconductor can not afford to sell it for 6 months to throw it. There is IT, IT what is the concept? These lights are not sold but sent in the future based on the location of the service to collect money, the entire business model has changed. This is the traditional lighting industry need to think deeply about the problem, it is not O2O, but O2O is a typical IT, IT economic information economic development to this node, a story of the birth of the six months later, this story is not a new story.

Media: are we aware of this crisis?

Wang Donglei: at least I realized.

Media: what measures are taken?

Wang Donglei: it should be said that the transformation of traditional enterprises, very difficult. A hardware factory, want to make it a semiconductor, IT is not easy. This is also the reason why "Elec-Tech" acquisition of NVC, Elec-Tech is semiconductor, can be said to have more knowledge and experience. We joked that in the semiconductor industry, "you are not a good doctor, you are a doctor, if not Harvard or Princeton, you feel ashamed". It is a tall on the industry, but the whole world smart people get together is not good, the technology advancing too fast, the results of this product is cheaper than selling cabbage, the people, the people of the world is very happy, but they are very hard. "The combination of Elec-Tech and NVC, just to inject genes, Internet to semiconductor NVC gene, make traditional industry can quickly change the new talent shows itself in the new wave, and let the NVC continue to become the industry leader.

The lighting industry and other industries are not the same, at the same time to meet the two change, the first is to change the general lighting, semiconductor lighting, this is a disruptive technology revolution, and the rapid rise of the mobile Internet, the traditional channels of injury, they must also meet this change, this is also a subversive technology, two disruptive technologies together, so it brings more challenge.

Wang Donglei also revealed a little secret: no accident, probably in 2020, more than 95% of the world