Wang Donglei was raised by O2O binding control of NVC dealers

Yesterday (November 19th) afternoon, de Ho Runda held a press conference in Beijing announced that NVC officially entered the O2O (online and offline integration) field.

The reporter understands, Elec-Tech and NVC chairman Wang Donglei is taken to raise public mode, the NVC national 3000 stores are integrated in a platform, let the dealer and the interests of the listed company to achieve binding.

It is understood that NVC dealer system has been independent of the listed companies, because the system is strong, NVC in the previous disputes, dealer support which side, often on the "war" plays an important role. Wang Donglei with the aid of O2O platform will be their joint with dealers, means that NVC and Wang Donglei have more leverage to influence the dealer.

Wang Wu grab do O2O

In fact, NVC in the dispute period, O2O has become a hot word verbally Wang Donglei and NVC founder Wu Changjiang.

In November 3rd, Wu Changjiang said in an interview with reporters, the joint to some dealers NVC, a Jingdong such electronic business platform, this platform to Home Furnishing building materials products, in addition to outside lighting, do ceramics and coatings and other products.

In November 5th Wang Donglei stressed in an interview with reporters, NVC O2O concept, it has complete research during the Spring Festival this year.

At that time, Wang Donglei also told reporters, NVC more than 3 thousand stores, in the wave of mobile Internet to do some improvement and evolution, it is certain that the plan is. BDO and NVC the two listed companies are planning how to make these stores, re positioning in the mobile Internet environment.

From November 5th to date, only half a month, Wang Donglei's O2O plan will officially landing. The interests of bundled into an important part of the platform.

Wang Donglei said, NVC's most valuable and potential sales system is not in NVC listed companies within the system, the interests of listed company and the dealer value is not reasonable, organically linked. In view of this, the company is ready to use O2O to integrate the sales system.

"NVC has more than 3 thousand stores, more than 3 thousand bosses, we will take all the chips in the model, the interests and the interests of the listed company all together. Wang Donglei said.

From this point of view, after the realization of the interests of bundling, dealers can no longer be as free as listed companies in the past.

According to Wang Donglei introduction, the specific O2O platform, the company has started from the infrastructure, including the two-dimensional code of the product, increase the retail ports, operating centers, such as the site.

Traditional channel crisis

Wang Donglei, Wu Changjiang have to use O2O platform with the interests of the interests of the dealer's consideration, reflecting the crisis faced by the traditional lighting sales channels.

The reporter learned that, in recent years, there are a number of lighting companies spend a lot of money for the traditional channel construction, but most of them are frustrated. Wang Donglei also told reporters that the integration of O2O online and offline, is the inevitable trend of the development of mobile Internet in the retail industry.

Wu Changjiang in November 3rd, an interview with reporters expressed more concern. It said that the impact of e-commerce on the NVC system is very large.

NVC previously with a nationwide dealer system, quickly emerge in the lighting industry, the scale of the channel has been considered the industry benchmark. And yesterday, Elec-Tech said in the text information provided to reporters, "(multiple industries) traditional sales channels have been forced to corner the electricity supplier".

In 2014, LED lighting market and channel report pointed out that the second half of this year, LED lighting industry to maintain rapid growth, will further accelerate the penetration of LED lighting products, online sales growth in the size of a physical channel is more obvious, the electricity supplier market two years doubled, LED lighting appliances online market penetration is higher than that of the line.

It is understood that the current NVC more than 3 thousand stores are the Internet to promote the harmonization to complete the "last mile" role, will directly provide products and services for the consumer terminal design and post.

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