Wang Donglei: trilogy played O2O not worried about the interests of the conflict line

According to the Shanxi news network reported that in March 13th, NVC chairman and CEO Wang Donglei at the water cube, for the award winning athletes. Talk about the new plan of NVC in 2015, Wang Donglei is full of confidence and expectations, he said, 2015 is the first year of NVC Internet transformation, the transformation of enterprises includes two aspects: one is the transformation of LED technology, the other is to establish O2O (online to offline) marketing system in hand, the transition to the mobile Internet, the establishment of digital marketing system the.

The long-awaited O2O strategy, Wang Donglei revealed in an interview that the current NVC O2O belong to the vertical electric form, hope for the future to make the platform. It is reported that in 2015 the NVC O2O development strategy will be divided into three stages: the first stage of development, the NVC NVC headquarters operation platform official flagship store, establish a benchmark, authorized operations center operations online NVC stores, fully open up the online terminal customer traffic entrance, provide an important basis for the realization of O2O flow; the second stage: O2O pilot, set up the technology platform, providing technology and method for the comprehensive promotion of O2O; the third stage: the full realization of O2O strategic planning, the whole network merger, completely open up online and offline, to achieve brand dealers and win-win.

In addition to online development, NVC line layout in wildly beating gongs and drums in the construction. Just before the Spring Festival this year, NVC chairman and CEO Wang Donglei ran deep channels, and O2O thorough investigation of Shandong, Jiangsu and other places, a lot of experience of enterprise O2O, and ultimately determine the O2O pilot in the two places. Wang Donglei said that at present the system is Jiangsu and Shandong online, only mature conditions can officially launched.

Whether the parallel development of online and offline channels NVC will produce influence each other? In this regard, Wang Donglei said, "don't worry". He explained that the establishment of common O2O system, NVC will be online and offline channels of cooperation and development, benefit, follow the principle of the Internet to create, sharing, equality and interaction, so the offline channels are very supportive. For example, he said, customers can order online channels, according to the location of the company, the most convenient arrangements for the next line of the most recent channel delivery, providing services, so that the formation of a line of cooperation.

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