Visit LED lighting high-end brand Maximus gorgeous return road

Always busy in the LED industry, 2013 is the "price war" and "channel war", "promotional warfare" keywords spent. Into 2014, LED lighting is still much attention. At the beginning of this year, manufacturers welcome the 2014 get ready for battle this critical year. Recently, in the overseas market acclaimed lighting brand Maximus (Latin, meaning the great God) announced a high-profile, in 2014 its namesake brand "Chinese maixing lighting" will help the brand strength and the successful experience of foreign markets, cooperate with partners, serving the domestic market.

For many years in overseas maixing win respect

Maximus as Shenzhen Jiawei solar lighting Limited by Share Ltd (stock abbreviation: Jiawei shares, stock code: 300317) LED lighting brands, mainly for the domestic middle and high-end users. Maximus has many years of successful operating experience in overseas markets, the brand is famous in Europe and the United States LED lighting market.

Relying on the strong background of listed companies, with the company's leading brand, global R & D, manufacturing, product, marketing and personnel force such as the six core competitive advantage, maintain long-term stable cooperative relations in Maximus WAL-MART, THE HOME and overseas DEPOT, LOWE, TARGET, TRUEVALUE, S, ACE, CTC BIG LOTS and a number of European retail giant, excellent quality to the brand reputation in the local. Maximus has been awarded the strategic partner TARGET issued 2010 annual outstanding partner, TRUE VALUE issued the world's most trusted strategic partner title.

As a high-end brand in foreign markets to succeed, Maximus gorgeous return to the country, after the Phoenix Nirvana brand will bloom again. 2014 is the 21 anniversary of the establishment of Jiawei shares, as a professional lighting system solutions provider, the pioneer of solar and LED lighting products, committed to green energy and light environment of human maixing years related research and development work, continue to annotate known light line!

Aimed at the domestic market release brand charm

According to the relevant research data show that by 2015, LED lighting penetration will reach 60%, reaching RMB 450 billion yuan, of which LED lighting application products of RMB $180 billion in 2018 penetration will reach 80%. The progress of technology to promote the rapid development of LED industry, LED lamps to replace the traditional energy-saving lamp is an inevitable trend, and in support of policy and product prices continued to adjust, LED lamps as Home Furnishing applications has economic effect, the future of the industry will be rapid increase in permeability.

In addition, by the 2013 days of fog and haze weather, the daily lives of the people are seriously disturbed, a variety of diseases caused by haze is also particularly worrying, and energy conservation has been the theme of the LED lighting industry unchanged. Especially in the context of energy saving and emission reduction, consumer demand for LED lighting and other energy-saving environmental protection products and demand will become increasingly strong.

In the rapid development of LED industry background, rely on the manufacturing scale advantages to win the rapid rise of the LED brand, leading LED manufacturers to change the traditional way of cost competition, transferred to the leading brand, strategic leadership, technological innovation, management comprehensive strength for the basic elements of competition, which is favorable for the development of the industry and has the successful experience of the brand manufacturers.

Benefit from a variety of positive factors, the development prospects of the domestic LED market is more clear. At the same time, into 2014, the industry will further intensify competition, and all the contest, will be the overall strength of the brand competition. Therefore, for LED lighting manufacturers, brand charm to highlight and release, the market impact is more obvious. Entering the stage of brand competition, enterprises are facing a more intense competitive environment, the fierce market competition is the quality of products, technical services and prices and other factors, and ultimately through the enterprise brand to achieve.

As one of the first to enter the field of LED lighting business, Jiawei shares the company's brand strategy by three-dimensional multi brand operation mode. At present, the company already has MAXIUMS, YARDS & BEYOND, EZSOLAR and other independent brands, respectively, for high, medium and large groups.

When the branding for most LED enterprises or an elective course, Jiawei shares on the introduction of advanced international concepts, the brand construction as a priority among priorities of the enterprise, the enterprise development strategy, management system, technology innovation system, enterprise culture construction around the main axis in an orderly manner. The combination of core enterprise value orientation and modern consumption environment, maixing lighting will be understood as the brand reputation and enterprise core competitiveness, brand value of the means to increase its consumer confidence, means that companies can get more user resources. With this concept, MAXIUMS brand with its leading technology, excellent product quality, thoughtful and convenient service has been highly recognized by overseas consumers. The company has more than four overseas direct supply outlets, the annual sales volume of some LED lighting products more than forty million!

In the key period of the development of LED lighting industry, maixing lighting will continue to strengthen its own internal and external practice, perfect enterprise management system, training system, optimize financial management, personnel training and absorption, enhance the brand influence in the domestic market, cultivate good domestic and overseas markets.

2014, the overseas high-end brand MAXIUMS Chinese brand, Mai Xing Lighting formally return to the country, open the same brand at home and abroad to promote mutual coexistence, add radiance to each other's new era. As the first year of the domestic market, Mai Xing