Visit LED lighting export enterprises in all aspects of pressure

Relative to the domestic market channel construction and brand building "investment", "high pressure" and "complex", the export market seems to be simple, easy. But if you just understand the export market, you're wrong. Continued weakness in the global economy today, in the global LED lighting continued peatlands today, a large number of enterprises in the light of tomorrow before the advent of the export market, you need to see more clearly.

Export growth is weak

A company is a veteran of Foshan city commercial lighting enterprises in domestic and foreign markets for more than 20 years. 2013, A business is the most obvious feeling of sluggish export growth. According to the person in charge of the company said that in 2013, the company's export performance grew by less than 5 points, while in the past, an increase of at least more than 10 points.

For the export decline in performance ", he also made some analysis: the global economic environment, the problem of RMB exchange rate, domestic enterprises price vicious competition problems, foreign market self protection problems, etc..

Have to admit, A companies for the export market is currently more cautious and careful, and even the integrity of foreign customers do not dare to ignore, are generally "money", "delivery" at the same time.

A business sense is not wrong. From the macro point of view, the current China is indeed facing a slowdown in export value of foreign trade, the export value of the slowdown in real estate and other issues.

In 2013, according to the announcement of the State General Administration of customs import and export data show that in 2013, the national foreign trade import and export value of $4 trillion and 160 billion, an increase of 7.6%, of which exports amounted to $2 trillion and 210 billion, an increase of 7.9%; in 2012, the national foreign trade import and export value of $3 trillion and 866 billion 760 million, an increase of 6.2%, of which exports amounted to $2 trillion and 48 billion 930 million, an increase of 7.9%.

2013 and 2012 data sheet can be seen. But compared with 2011, in 2010, the gap was immediately apparent. It is understood that in 2011, the country's total value of imports and exports grew by 22.5%, of which exports grew by an average of $20.3% in 2010, the total value of imports and exports grew by 34.7%, of which exports grew by a total of $31.3%.

From the data released in some areas, we can feel the grim export situation. According to the Zhongshan entry exit inspection and Quarantine Bureau statistics show that in the first half of 2013, the 17399 batch of Zhongshan electric light sources and lamps through the inspection of exports, the value of about $570 million, an essentially flat year on year. From the type of export products, the export volume and value of LED lamps were increased by 136.2% and 119.8%, showing a strong momentum of development, energy saving lamp exports fell by 13.6%, the share continues to be LED extrusion.

The overall data year on year, which means that in 2013, part of the lighting business day is not good. But it is worth mentioning that the continued growth of the export performance of LED lamps to the domestic lighting industry has brought a new profit growth point.

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