Veteran LED lighting companies how to bloom new vitality?

Veteran pain: 100 years sadly ended Kodak was founded in New York in 1880 Kodak (Kodak) is a film maker and produced the first use for non professional camera imaging products, also the world's largest manufacturer and supplier. In the film era, accounting for about of the global market share of Kodak was the absolute king, its heyday in the world with more than 145 thousand employees. In January 19, 2012, after struggling for 14 consecutive years, Kodak did not make profits in New York filed for bankruptcy protection application. This has more than 130 years of history of commercial giants in the digital era, due to keep up with the pace of the fall of the digital age, the giant". As a photographic industry giant, Kodak because of fear of its film sales affected, has not dared to vigorously develop digital services, so that it is gradually eliminated by the digital trend. In fact, the world's first digital camera was invented by Kodak. But because of Kodak's management of long-term dependence on the traditional film department is relatively backward, in the digital era for digital technology to the traditional image Department impact not paid sufficient attention, at the same time, due to the lack of market prospective analysis, in the traditional film products market share and monopoly and not timely adjustment of business strategy and the direction of the market focus in SONY, Matsushita, Canon, Nikon, OLYMPUS, and Samsung digital camera market share to carve up the bright younger generation. And Kodak, like the face of the transformation of the old mobile phone veteran NOKIA. A brand is amazing for a time, but in the drop altar in the wave of digital technology, the helpless is a natural law business has its innate cruelty and the law of the jungle. Visionary, not a future leader or beneficiary, this law is also suitable for the lighting industry. "A Kodak" staged in the lighting industry? The author some time ago and the deputy general manager Liang Ji Linsen communication, LED packaging industry found a very interesting phenomenon, that is the earliest batch of packaging enterprises, still survive and live well in the spectrum, crystal scanty, lift table, a few Rawlinson companies are still active, most of the packaging enterprises, either disappeared or standing still no improvement, but some new entrants were active. In the lighting industry, such examples are not uncommon. Pearl River lighting is the first stage of the domestic lighting deserved the brand, in 2008, its insiders have introduced to the author, the Pearl River lighting has the earliest patent certificate of LED lighting. But in recent years due to R & D strength can not keep up, did not make a major breakthrough in LED lamps. Although some people will dim the development of the Pearl River lighting mainly attributed to the immature LED market, the market space to be released. But take a look at the city of Yajiang, but rely on LED to get a gorgeous turn in the global landmark projects and domestic projects shine, just like a dance lamp, big brother". In addition, under the impact of LED lighting, FSL, snow Wright, Morninghope lite and other traditional lighting companies in general. Even the first local brand of NVC lighting, energy-saving products in 2011 revenues of $160 million, the proportion of its sales revenue of about 60%, and the LED product income was only 11 million yuan, accounting for about 6.59% of the revenue of energy-saving products, the value of the yuan relative to the domestic enterprises and dozens of LED 2011 China LED lighting market capacity of 20 billion the size, there's no scenery. Thus, the market is only a lame excuse.

Lighting and send the dispute, who is the winner? The traditional lighting companies the advantages of representative core competitiveness have nothing more than three kinds: the first is the technology and manufacturing scale, such as light field strong sunlight, such as Zhejiang FSL; second is the channel and business models, such as OPPLE lighting in the country nearly 10000 Direct stores, or by NVC operations center model in the rapid expansion of firmly in control of the sales channels; the third is the brand accumulation. In the same competitive situation, the advantage of the brand more competitive bargaining, and high-end brands have more advantages in high-end projects. On the core competitiveness of enterprises, China's famous economist Zhang Weiying, the definition is not steal, can not buy, can not be separated, with no twelve words. In fact, the core competitiveness of enterprises depends on the creativity and cohesion of the enterprise, which is embodied in every aspect of the production and operation of the enterprise. So under the influence of the traditional lighting companies in the future LED change also have these core competencies?

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