Vehicle LED lighting: "blue ocean life Red Sea disease"

Some time ago lighting chiefs, have entered the car LED market. Car LED seems to have become another gold rush. As early as 1986 LED third brake lights come out, because of the limitation of technical, the use rate is generally not high, and the degree of difficulty in the automotive supply chain is also high, resulting in LED lights (including side lights, taillights and lamp etc.) and did not pay much attention to the market. However, with the brightness of LED lights and price increases, the former LED headlights can only be seen in luxury cars, and now, this configuration is also gradually put into other levels of models. And in the past two years, LED car penetration is also quickly pulled up, LED car market continues to grow rapidly.

In our country the development of the car with a congenital advantage. China's auto production and sales are very large, according to the Chinese Automobile Industry Association statistics, last year China's automobile production and sales were 19 million 271 thousand and 800 and 19 million 306 thousand and 400 vehicles, an increase of 4.6% and 4.3% respectively, related to the auto parts industry vigorous development, the growth rate of LED automotive lighting is nearly 10 times the sum of production and sales. The relevant companies want to get a slice of this blue ocean market in the LED lights, but it is a very natural thing, so grab the advanced LED lights in the field.

It is true that such a piece of delicious meat in front of everyone will echocardiography, but in the car to seize the LED market, had to face is its development and growth. This is like a group of people, found a lake there are many fish, everyone began to mix, fish is fished a lot, then the fish is less and less, I do not know the rules of a muddy lake fishing, finally, fish fish could not see. Or by a brute force Zhuluzhongyuan, but found that the inability to rule this time, then gradually by other strong competitors eroded, depressed story.

LED seems to be a full of opportunities for the blue ocean market, but the market is too late, countless heroes "Red Sea market fetters". What are the obstacles to the future development of automotive LED lighting?

First, the production cost of LED lights is too high. LED by virtue of its energy saving, environmental protection, longevity, seismic, small size, fast response and other advantages gradually opened the LED process of automotive lamps. Technically, LED car lights more demanding than ordinary lighting, the need to meet the high brightness output and maintain the junction temperature is less than or equal to 120 DEG C, so that the cost of LED lamps used in automotive lighting system is higher, and there is a large difference between the traditional lighting price, such as a high-grade car, incandescent lamp combined rear lamp the price is 120 yuan / sets, while LED combined rear lamp needs 210 yuan / sets. High cost restricts the commercial development of LED automobile lamps. In the face of the great potential of LED in automotive lighting applications, the author believes that reducing the price of LED lamps on the premise of ensuring the quality of products will be the focus of future development of LED automotive lamps.

However, there are not many enterprises in our country, and the technical strength is not strong enough. LED lighting manufacturers in Taiwan as well as European and American manufacturers after seeing this market have also begun to enter the mainland automotive LED lighting market. Taiwan LED Lighting Companies in the last year, the wind blowing up to the automotive boom. Including EPISTAR, canyuan, AUO, Dongbei old enterprises will have their own business tentacles of international brands, and the advantage of labor cost, and actively invest in factories in mainland China in the field of LED, accelerate their pace of development of automotive lighting. At present, the main origin of the LED chip is Taiwan, China, which occupies 47% of the LED market, while the LED plant in mainland China is only the resin packaging processing, the chip needs a large number of imports, is the main reason for the high cost.

Secondly, because of the domestic car brand is less, and mainly in the middle and low car, the demand for LED is very limited; and occupy the domestic market share of foreign brands mainly car models, the LED supplier selection and certification are very harsh, the domestic LED enterprises is difficult to enter the supply chain. For example, Japan's TOYOTA, MITSUBISHI, Honda, Nissan and other manufacturers, the United States Department of general motors company has launched the use of LED taillights models. Due to the high cost of LED lights, it is only used in a small number of senior cars. But with the rise of private cars with independent intellectual property rights, to launch ten or twenty new models every year even more, because the car lamp updates faster, the joint venture under the pressure of competition, the LED lamp as the market selling point and local procurement LED to reduce costs to gradually increase, which is a development opportunity for the domestic LED enterprise.

At the same time, in the fierce competition in the automotive LED market also began to seize the low-end market, some manufacturers have also introduced a cheap car application LED light source models, such as MITSUBISHI in the mainland market launch of the Lancer models, the brake lights fan LED high identification. The day before, GM announced the Cadillac ELR external light source under the full use of LED, it will be the world's first external lighting all use LED as the source of electric vehicles, LED is another breakthrough in the field of automotive applications, more obvious LED trend of automotive lighting. I believe in the near future LED light source will cover the low, medium and high-end models, the most comprehensive popularity.

The biggest obstacle to the development of LED is the lack of core technology. The reason why automotive lighting can stand out in many LED applications is because of its large market size and high product added value. Twenty