Vehicle LED display defects more than Yanan advertising car nuisance complaints

Recently, a truck similar to the rear compartment for the electronic display of vehicles from time to time in some streets and sidewalks in Yanan. In an interview, the reporter learned that the car under the banner of public service advertising, but playing commercial advertising. Reporters from the city Industrial and Commercial Bureau and Urban Management Bureau learned that the car commercials without any approval, illegal jeeves.

Advertising car parking spaces

On December 16th at 10:30 in the morning, reporters in the road pedestrian street bus station after double parking to see such an advertising vehicle, one side of the car is the electronic screen color, the back door is the only display electronic display red font, the other side of the carriage is rolling tile advertising posters on the scroll, hit the "Italy tiles, Yanan franchise stores" commercial advertising.

It is understood that, in the color of the electronic screen advertising, advertising for 30 seconds, rolling all day to play the 120 time, the price of $30 thousand a car. Advertising time is 15 seconds, rolling the day to play the 120 times, the price of $15 thousand. In addition, the price of advertising posters and text ads in the range of 2000 to $4000 a month. At the same time, the advertising car works 25 days a month, advertising time every day for 12 hours, one hour patrol street. In the vehicle working hours, two hours of public service ads, leaving the remaining 10 hours to the commercial advertising of the more than and 10 companies. Vehicles will be parked in the Center Street, pedestrian street, such as traffic, traffic flow.

11 or so, the reporter saw the car there is a man to open the back door, the reporter approached the conversation, that the person is the owner of the car. A reporter asked him whether the car, the man answered, then the reporter an excuse to say the car is very new, could you recommend? The man said that if you want to invest in advertising, directly on the unit, can do to help do. Reporters questioned in the downtown parking will cause traffic jams, the man said the vehicles are parked in the parking spaces, in order to grab parking spaces, he opened a special car to take the first place. Subsequently, the reporter questioned whether there will be commercial advertising Urban Management Bureau and other departments to manage, the man said: my car is a propaganda car, the government expropriated. I have the name of the government to promote advertising, usually back to the city to do publicity. He cares about me? I still care about him! "

In the face of high costs 30 thousand yuan a month, reporters are too high, the man said: "this is the price for the government, because they advertise some water, such as rebates to advertise, if private does not exist in this price, private commercial price can be reduced to half. The good talk. "

The man said that if you want to advertise, businesses need to get a copy of the business license, he went to the registration of industry and commerce, the intersection of money on it. The reporter questioned a car can earn such high advertising costs, not profitable? The man said: "do you think we do this do not spend money? Look at the humble, procedures to sell me expensive. But also to coordinate the various functional units, these are money. "

Reporters said the need to understand the function of advertising to make good decisions. The man said: before the reporter did not show the identity asked me, you should also be a reporter. After the reporter showed the identity of his attitude has changed, said he put the ads are legitimate, and did not promote illegal acts. In addition, he is here to do publicity is approved by the relevant departments, the Urban Management Bureau, a leader of the docking arrangements.

Reporter asked which leader, the man said: you ask too much of it, right? As a reporter, it's a little too much. And asked the reporter to turn off the recording, and then ask the reporter to view the phone. The man also said: "Yanan is so small, such a big guy on the side of the road, must have its reason. I'm doing public service, pull some legitimate business promotion, to find some money to earn. "

The man said: if an interview with reporters, then please write the contents of the interview to me, I will answer. I am very busy now, to give the car detection, no time for an interview. "

Vehicle mounted LED display stands in the street, whenever encountered, with the jump of lights, all kinds of patterns from time to time. "Too dazzling, shake my tears. Said Mr. Ma, who was waiting on the cross of evergreen road. Because of the glare of the light, especially the driver, if LED is facing the cab, and suddenly turned white, the eyes are very uncomfortable. Master Li is a taxi driver, every day in the city back and forth soliciting, especially to the bustling section of the road, the car's large LED screen flashing a variety of colors, people's eyes instantly blank. Private owner Zhou said that in driving, when you see some of the big screen in the screen, the eyes are sometimes involuntarily attracted to the past. It is difficult to observe the real-time traffic conditions due to the driver's driving line will be affected by the strong light and constantly changing the screen.

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