Unlock the traditional lighting companies to switch to LED beauty and sadness

Is a success or failure is also led LED, many industry bosses have this deep feeling, LED industry is a gold mine, but it is also a hot potato. Judicious decision, raising money to invest into the key industry chain; good observer, grasp market trends; long sleeved good dancer, Lanhuo project, listed export, can earn pours. LED tide sand stamp fold, blind investment, export price, run on the wall, repeatedly ran aground sound also There are plenty of people who complain. All the people have to share a cup of words, whether it will lead to disorderly competition in the market, capacity expansion, and will not lead to excess product?

Go to represent the general trend

Among the members of the team, the most familiar is the traditional lighting companies. "We have turned most of the traditional lighting projects to LED. "Said somp lighting general manager Wang Dequan had an interview with the media. And FSL, TCL lighting, South Korea modern lighting, long bin lighting and other traditional lighting companies on the basis of traditional lighting, have launched a series of LED products, and actively carry out market attempts.

The government banned the elimination of incandescent lamp, LED as an alternative light source has become the industry consensus. Choosing to do or not is no longer a problem. Although the traditional lighting companies are also faced with technical, cost and many other factors. However, the traditional lighting companies launched LED can be described as forced by the times, under pressure have been transformed, LED dramatically changing the face of the entire lighting industry. How big is the pressure? Ron Zhao Zhijun, general manager of lighting has described: "in this trend, we must intervene in the industry. If you don't do it, you'll fall behind. "

Gorgeous or not

According to reports, 2011 LED industry overall output no significantly improved, the estimated 2011 LED chip supply is about 100 billion, while the chip demand of about 89 billion, the ratio of pile up in excess of requirement of 12%; in 2012, after the release of production capacity in a large area, the ratio is expected to pile up in excess of requirement will be expanded to 21%. Most industry insiders said that considering the civilian market, it should be in 2015 after the things. LED commercial lighting and agricultural lighting occupy a large part of the market, the civil lighting market is huge, but there seems to be a certain time to start the civilian market.

It is understood that, for the traditional lighting companies, LED lighting design and technical issues and traditional lighting vary greatly. To this end, many traditional lighting companies have set up LED lighting division, to carry out research and development on LED lighting. At the same time, the production of LED lighting products involved in a number of aspects, such as heat, light, materials, electronics, and every aspect of the need for professional talent, in order to make the quality of all aspects of the product to be guaranteed. The lack of talent throughout the LED industry, which makes the transformation of enterprises facing talent issues.

It is reported that, due to the lack of scientific and rational development planning and blind transformation, the plight of countless examples. This allows some traditional lighting companies in the development of large-scale LED lighting products to choose a more cautious approach, wait and see. LED transformation of traditional lighting companies, not only in technology, talent, management, patents, design, marketing strategies and other aspects of the new situation facing. It is undeniable that the traditional lighting companies have the advantages of funds and channels, and some enterprises also have a certain brand awareness.