U.S. LED lighting leading performance rose by the agency unanimously optimistic about

United States LED lighting leading enterprises CREE (CREE) latest third quarter results of a good performance, investors generally expect the company's performance is expected to vote in favor of". Corey's 22 shares rose 7.7% to $67.33, up 65% over the past 12 months. Due to the rapid growth of the company in the field of LED lighting, the company's revenue and profits are maintained at a high level, which also makes investors face the company's profit margins in recent years, the pressure has eased concerns.

At the same time, the manufacturer of LED crystal rod Rubicon Technology (RBCN) shares also rose sharply in 5%, equipment manufacturers listed on the NASDAQ LED German Aixtron SE (AIXG) and VEECO (VECO) shares rose 5% and 6.77% respectively.

Agencies optimistic about LED lighting plate

Reported that CREE's quarterly sales of lighting products grew by 42%, an increase of 17%, consumer oriented LED bulb sales revenue doubled. When the gross profit margin fell 38.5% in the same period last year to $37.5%. CREE chairman and Chief Executive Officer (CEO) swansoft Alberta said: "the second quarter of fiscal year 2014 is a strong performance in the quarter, the strong growth of LED lamps and LED light bulb to promote income reached a record $415 million 100 thousand. In the first half of fiscal 2014 compared with the first half of fiscal year 2013, revenue grew by, non GAAP operating profit increased by 38%. Our strategy is effective, business growth, CREE brand building has also made important progress. As for the third quarter of fiscal year ended March 30, 2014, CREE plans to achieve the target income of $390 million to $420 million in revenue.

The prospect of "in the CREE two quarterly performance and three quarterly bright" coming to market, Goldman announced to maintain kerei stock buy rating and $72 price target unchanged. Goldman Sachs analyst Brian Lee said: with the world's leading furniture and building materials retail businesses have to treasure the exclusive distribution agreement signed for Future Ltd's performance is a good catalyst to enhance significantly. "

Unlike Goldman on CREE optimistic expectations, the U.S. investment bank Needham is a more cautious attitude to CREE. The bank is worried about the future of CREE's bulb sales will face the pressure of profit, and that the number of high profit LED component is currently being gradually restricted trend. In fact, this is not a worry ", from the consumption characteristics of Weakness lends wings to rumours." point of view, the market consumption is mostly LED bulb light of high-end brands, the European market as consumer with high, medium and low layer clear brand.

Statistics show that in the civilian LED lighting markets in Europe and the United States on 2013, the biggest demand is LED bulb lamp, only a PHILPS in the United States and the European market were sold 5 million 800 thousand and 9 million branches of LED bulb, respectively, the United States and the European LED bulb of the total sales of 8% and 15%. 2013, the United States and the European market, respectively, consumption of 72 million 500 thousand and 60 million LED bulb lamp, thus, LED lighting products in the U.S. market penetration is still time.

U.S. rating agency The Street Ratings gives CREE buy rating and B- score. The rating agency believes that CREE's positive impact is greater than its weakness, such as profit margins, and that the future will give investors a better performance.

LED popularity is accelerating

Since the United States began to prohibit the production and import of incandescent bulbs from the 2014 policy, want to get into the American market for LED manufacturers has important role, CREE future competition pressure is not small. For example, the Chinese enterprises in Taiwan in the implementation of the favorable policies in the United States, has been in the United States channel market layout for a long time, the industry have predicted that it will enjoy the United States to replace the huge LED lighting business opportunities. Moreover, the East Bay LED bulb has opened the American supermarkets, home depot, WAL-MART, supermarkets and other channels.

In addition, many investors in CREE's gross margin declined to make consumers worried, as soon as possible to eliminate concerns, CREE also signed an exclusive distribution agreement with the home depot, looking forward to the rapid advance of bulb retail business, the company CEO said, the next step will be the company began to cut LED bulbs suggested retail price, and their products innovation and business development efforts, in order to attract more investors.

To achieve the low efficiency for large multi lane highway applications (up to 400W high voltage sodium lamp replacement), CREE last month on the launch of LEDway High Output (HO) and the company for street lamp; continue to expand its product line, also launched a new 75W to replace the bulb; as for replacement in high energy high ceiling lamps the consumption of the ideal, the launch of CREE CXB high ceiling lamps, in order to reduce the energy consumption by half and virtually eliminates the lamp maintenance costs; the launch of the new XLamp CXA3590 LED array device, the device is 250 W metal halide lamps to replace the light source, the new LED array can provide the highest light output at 16225 LM under the condition of 85 DEG C, LED array than before the brightest 68% brightness increase.

The active development of the new business, we can see the potential pressure on the future of CREE may have been prepared, and began to prepare for the layout of the LED lighting market in the United states.

Analysts pointed out that the popularity of the LED industry is currently accelerating, the United States WAL-MART supermarket has been fully used LED lighting, in fact, the use of CREE's latest LED lighting business cycle has been shortened to about 1 years. Industry analysts said the fourth quarter of fiscal year 2014, is expected in the Corey LED lamps, LED