Traditional channels have been unable to meet the development of LED industry

When the LED in the lighting market has emerged, many traditional lighting companies are not to regard it as right when they think LED, to replace the traditional lighting products, speed is not too fast, and even LED struck, with years of accumulated channel resources, the advantages of self LED enterprise is not more than. But when LED swept the lighting market rapidly, more and more traditional lighting companies found no rapid transition to LED has no room for development, while the traditional channels of the original lighting with digital characteristics in the face of the LED light source products, fast update technology, the advantages of the original has been inadequate, and even difficult to adapt to a channel the innovation of war has been fully opened.

Traditional channels have been unable to meet the development of LED industry

For a long time, China has been the world's largest lighting products manufacturing and consumption, has a very strong manufacturing base of lighting products, with the maturity of LED technology and the overall price downward, LED lamps have to compete with the traditional light strength and superiority.

Zhejiang Yankon electric group Limited by Share Ltd general manager Guan Yong description, 2013 is LED realize the ambition year, if the war metaphor, like in the LED now launched the "three battle" of the Communist Party of China, while traditional lighting is still occupy a large part of the Kuomintang, although they occupy the site of different. But LED from defensive to offensive situation has been formed, the traditional lighting only in the passive defense. LED and the traditional lighting of the "three campaigns" are outdoor lighting, indoor commercial lighting and indoor household lighting. In 2013, the campaign of outdoor lighting has ended with the victory of LED, the war of indoor commercial lighting is in full swing, and the war of indoor household lighting is still in the planning stage.

President of the Guangdong Provincial Association of lighting Jian Quan also said, "may have a relatively large market this year, the amount of" public lighting field, the government's great efforts to promote the field of commercial lighting industry;, immediately be accepted; now to enter thousands of households, let people know there may be some distance. So, how to enter thousands of households, this may also have a process, but this is the arrival of the real market LED......

We know that the product application areas are different, the channel will be different product introduction, sales level is to change with the market changes. The LED products in a very short period of time because of the emergence of the phenomenon of blossom everywhere, which also led to a short time to achieve different applications in different areas of the channel more support. Insiders said that the current stage of the LED based engineering channels, the higher the demand for technical support, in this regard to start LED technology companies will be more flexible. As the market enters a civilian stage, to stores, business is more convenient, the channel has many years of accumulation and has been involved in the traditional LED lighting companies, should be more first mover advantage, but the user acceptance of LED products also need time, educate and guide consumers is also important task.

Traditional lighting companies have gradually realized that only rely on the traditional channels and experience to operate the LED has been unable to adapt to the situation, the establishment of a new channel system is very urgent. In this regard, NVC holdings limited to "semiconductor lighting", LED lighting market has a long way to go, NVC is to strengthen channel construction LED. Exploration of innovation channel

Although China is a big producer of LED, but it is only the lowest part of the entire value chain, the domestic market competitors. In the international market competition, many export-oriented enterprises have encountered technical barriers LED blocking. What channels can help enterprises to break through?

The first store marketing mode of NVC, is currently the LED sales channels and traditional lighting channels combined, in the consolidation of global retail terminal system at the same time actively the development of stealth channel, NVC said "in the domestic market, the NVC will continue to expand through the store area, store image and improve the quality of management, and gradually in-depth excavation the development potential of the three or four secondary market. This year, NVC plans to add 600 sales outlets and 1000 hardware and city distribution outlets, and plans to LED product penetration one or two market and set up shop. In overseas markets, the NVC will fully accelerate the expansion of overseas markets, focus on India, Brazil, the Middle East and Africa and other emerging markets. Vigorously promote the MVC brand in the global mainstream channel sales at the same time, continue to expand the ODM/OEM business, service key multinational enterprises, to achieve the integration of scale effect, master the dual purpose of product technology development trend".

"We are in the terminal retail has advantages, at present, the NVC is stepping up the layout of consolidate and improve their distribution, agents, stores and other distribution channels. "Facing the end customer sales model by distribution and agency partners, can quickly realize the network layout, product marketing ',' blossom everywhere and quickly occupied the field of consumption, at the same time can save the company's marketing costs" NVC aspects.

But for the store, Guan Yong have different views, he believes that "each enterprise's professional ability is limited, do their own professional expertise, to market to people or dealers to do more good, self built store basically does not comply with the cooperation principle, is not conducive to focus and attention".

Compared with the high cost of agency distribution channels or projects, B2B or B2C and other online sales of low-cost, wide coverage