Tracking: hand in hand over the signing of the "thunder" agreement

Super company signed a cooperation agreement with Lehman Super League advertising equipment, Lehman photoelectric thus became the only Super League led equipment manufacturing partner.

Super company and Lehman cooperation for a period of 5 years, Lehman provides a total value of more than $22 million of LED equipment, the super company paid Lehman $15 million 400 thousand and $12 stadium advertising resources. However, this seemingly very common agreement, but led to a series of uproar.

Under the pressure of public opinion two circles disappear

Deputy director of the foot control center, super company chairman Yu Hongchen said, with Lehman's cooperation is promoted to the board of directors at the shareholders meeting height: "in the cooperation negotiation process, super company completely according to the articles of association of the company to perform their duties, has held two sessions of the board of directors and the shareholders meeting, to evaluate the number of LED companies including Lehman photoelectric, eventually after the second session of the Sixth General Meeting of shareholders agreed to discuss cooperation with Lehman photoelectric. "

Under the agreement, the first LED display will be the final round of the season in Beijing Guoan home debut, the rest from the first round of the 2012 season in all competitions. From shortly before the media attention in the two circle of advertisement sale brought pressure, super company and Lehman canceled two laps in the super stadium advertising cooperation agreement, this also means that the second ring billboards for at least the next year's super stadium will not be placed. Li Mantie, chairman of Lehman, said: "the sincerity and wisdom of both sides" contributed to this cooperation.

Huge value of Lehman stock trading

After the signing of the second day, there is a set of media Lehman's profit formula, if in accordance with its calculation, the cost of Lehman's input can be negligible.

Beijing Guoan club as an example: each game has 30 minutes of advertising time, a unit of 5 seconds, each unit price of $8000. Lehman has 12 minutes per game in advertising, each game for about 720 seconds, a total of $144 per unit, a unit of 8000, each sales ceiling of $1 million 152 thousand for the full year of the game is 17 million 280 thousand. Lehman in the super 14 games each year the theoretical limit of sales of 241 million 920 thousand, the cumulative value of five years of $1 billion 209 million 600 thousand! Driven by good news, 26, after the opening of the stock market, Lehman all the way up, rose $1.28 per share, or up to the limit after the limit of 9.97%.

Advertising sales in theory and the actual situation of a certain gap, for different customers will have different discount, even if Lehman in 50 percent off sales across the board for five years, there are still more than 500 million of the value of advertising, and the 14 clubs in the next five years will pay a total of LED equipment maintenance costs 15 million 400 thousand yuan. Lehman sales manager said yesterday that affected by uncertainties such as raw materials, the actual value of Lehman's LED equipment will be higher than the 22 million of the agreement. In theory, however, Lehman's single business is so expensive that it is HOLD. Of course, Lehman earned "Hi" is only a "on paper", or as the deputy chief executive of the company, said: "look at our football market, advertising where there is so good to sell. In theory, the existence of these ads are not possible to sell, others on their own image of Lehman advertising. However, in the CCTV broadcast next year, under the background of a major positive, the occurrence of Lehman, losing money to make the call, the probability is very low.

Deputy general manager of the company said he was innocent

The two sides signed on the eve of lead mysterious message and former general manager of the Lu Jun class super company VEP, this time the message content is directed at the super company vice president Li Hong: "Lehman re announcement, LED super heavy fog, former Lehman vice president Li Hong using the transformed identity will eat Chinese China soccer and Football Association, and collusion with Lehman, 12 minutes of commercials, 5 years worth of 240 million yuan and 15 million 400 thousand yuan in cash, all the benefits of Lehman (only 10 minutes all Wanda 55 million cash return in exchange for advertising), up to more than 22 million yuan LED, colluded with Lehman, deception and China Football Association Super League club, earning the profit of up to a billion dollars, visible shady amazing please have the conscience of the people all together to uncover the truth. "

The signing conference, Li Hong made public clarification: "I really worked at Lehman, I also report to the board of directors, I have nothing to do with anyone from work experience, in 2007 I worked there for 8 months. In the negotiation of this cooperation, I think our resource exchange is value - based. In the message, some people say that over 5 years the resource value is 2 hundred million, including with Wanda investment to do comparison, Wanda more reflected in the title, the League of the resources, not only reflected in the field of advertising, and the promotion of products, the exposure rate, it is a comprehensive index. The premise of the super company is not to pay any cash, this replacement is equivalent to the exchange. "

Football Federation Lehman position to accept public supervision

Conference, deputy director of the center of the foot, Yu Hongchen, chairman of the board of directors of and Lehman Corp, has repeatedly stressed that the cooperation to accept public supervision.

According to the reporter statistics, two people in the speech of the above statement of a total of four times, each of the two mention. Yu Hongchen stressed: choose Lehman Corp, it means that we must accept supervision and evaluation". Li said the diffuse iron, Lehman is a listed company, this pile cooperation must operate in accordance with the statutory procedures, major issues shall be announced, Lee diffuse iron commitment: "mind to accept public supervision of Lehman