To launch an attack on the brand national brand lighting companies can not be replaced

Sixteenth Guangzhou International Lighting Exhibition in Guangzhou import and Export Fair Pazhou Complex, more than two thousand exhibitors from 26 countries and regions attended this event, the global lighting industry as one of the largest exhibition, Guangzhou International Lighting Fair has always been famous enterprises gathered in the event. Different with the previous international brand outshines the situation, this year many national brand poised for strong sword, and international lighting brands to compete. Beautiful lighting to a "dark horse" attitude airborne international exhibition brand hall, with PHILPS, OSRAM, GE and other international brands, close encounters stand shoulder to shoulder, fully demonstrated the determination and confidence of national and international lighting lighting industry with more force.

Foreign brands do not lose the national lighting brands need to integrate and upgrade

As a producer of lighting products, lighting Chinese has nearly more than 20 thousand brands, pointed out that China's lighting industry has maintained a rapid, stable and sustainable development trend in recent ten years Chinese Lighting Appliance Association report, only in 2010 the whole industry sales of more than 300 billion yuan, exports reached $18 billion 500 million. Lighting products exports up to 18 billion 500 million, a record high. These data further highlight the expansion of the lighting products market.

However, compared with the huge market size, the majority of China's lighting companies in the R & D design is generally weak. For a long time, PHILPS, OSRAM, GE as the representative of the "foreign brands" relying on high-end technology and abundant funds accounted for almost all categories of lighting line, compared with the international lighting run amuck everywhere; these giants, although a large number of domestic lighting brand, but a little uneven in quality, brand focus on immediate interests, became foreign OEM products even a smaller version of a few large domestic brands only in a single category breakthrough. In general, there are still some problems in our national lighting enterprises, such as the R & D capability to be strengthened and the quality of the products to be improved.

With the Volkswagen brand perspective to measure, China's home appliances, IT, FMCG, automotive and other industries, due to the development of early, full of competition, has established a number of well-known, trusted brands such as Volkswagen, computer Lenovo, Haier, GREE air conditioning appliances etc.. China's lighting industry attention is low, the homogeneity of the products, the industry has long been the existence of a large number of non brand awareness, brand products, brand, industry brand competition in the extensive, homogeneity, low efficiency, lighting brand building up, can not form a brand effect, can not enjoy the brand premium, only the collective in the cycle of price wars, apparently industry insiders know the brand need industry brands to the Volkswagen brand transition in general consumers recognized, this is a common problem faced by the lighting industry.

Initiated attack to reshape the industry lighting beauty brand competition pattern

As the only international brand and national brand exhibition match, beautiful lighting in Guangya Exhibition on the bright appearance, not only once again followed the beauty of "great leap forward" growth of the legend, also let Wen has not China lighting industry does not fire revitalized. Since 2008, the United States into the lighting market, just three years, whether it is brand building or product design, has reached the leading level in the industry. The face of national lighting brand heavy production, light weight, light R & D, sales of a brand's real state, in the United States into the lighting industry at the beginning to realize that only the establishment of independent brands, in order to achieve the true sense of the rise.

On this basis, the United States rely on the advantages of the capital operation of the group and the strong influence of the parent brand, the full integration of the group's internal resources. In the development of technology, integration and innovation through the opening, the introduction of Japan, Germany and the international advanced energy-saving technology, the establishment of technology alliance, self mastery of intelligent energy saving technology; in production, through mergers and acquisitions and expansion of the way of rapid staking completed the layout of the space industry, the acquisition of guiya lighting and expansion base, to create "Light Valley" in China; the product category, across the board cut, covering from the high-end LED, energy-saving lamps to electrical products across the board, forming a group of model military advantage; deep channels in the channel construction, and support high-quality businesses, focusing on the training of the core distributors, dealers to optimize the structure; in the brand promotion, brand with strong brand of premium. Three-dimensional brand image promotion and product promotion through the media industry, CCTV advertising, terminal promotion, PR and other ways. By virtue of the lighting industry in the category of cut across the line and the construction of energy-saving industrial chain to achieve the first mover advantage, the United States lighting from the latecomers to become a pioneer". Up to now, the United States has nearly six hundred million lighting sales, and has long been sitting on the light source, lighting, electrical industry base of the three.

The industry believes that the United States and the lighting differentarmed onrush undoubtedly inject a shot in the arm for Chinese lighting industry. First of all, beautiful type rise, an increase of national brand to contend with foreign brands Farmar, further breaking the foreign brands in the field of lighting a dominant situation, reshape the new pattern of competition in the industry; secondly, the rapid development of beautiful lighting, the lighting industry "catfish effect" has become more and more obvious, the objective to promote the further upgrade the overall lighting industry scale and technology level, and greatly promoted the innovation and development of local lighting brand.

Lighting industry calls for the rise of independent innovation of national brands

At present, China as a global