To explore the green lighting of the eight lighting giant

"Green lighting" in the early 90s is an international image of the use of energy saving, environmental protection lighting system. At this stage, the quality and level of lighting has become an important symbol to measure the modernization of society.

At present, the development of China's electric power industry is very fast, but the shortage of power supply and low efficiency of electricity consumption situation is still grim. According to China International Lighting Network statistics, China's lighting power consumption has accounted for more than 12% of the country's total electricity consumption, and an average annual rate of increase of 15%. In 2007, the domestic urban road lighting, for example, if China's urban road lighting source of 1/3 replacement for energy-efficient lighting products, its savings in electricity consumption equivalent to a Three Gorges project. Therefore, green lighting is mainly reflected in the "green" can greatly save electricity, reduce environmental pollution and promote to improve the quality of lighting, saving energy, protect the environment for the development of new industries to the lighting appliance.

Green lighting PHILPS green conversion

Green conversion is a global project for PHILPS lighting, the goal is to accelerate the transformation of energy-saving lighting program. It is a comprehensive project which can play an important role in various fields, such as market communication, product application and so on. It's a plan from the inside out. In the past 5 years from 2003 to the year of 2007, PHILPS has invested a total of 500 million euros in the sustainable development of green products. 2008 to 2012 to add to 1 billion euros. In order to improve the PHILPS brand awareness, enhance the company's focus on the simple image, PHILPS launched the green project "asimpleswitch.com", the website provides a digital "online at any time to the sustainable development of the user interface for all the world". Through this interface, PHILPS shows how the leading products combine with energy efficient solutions.

PHILPS not only through innovative energy-saving lighting solutions to promote green conversion in various fields, but also actively cooperate with the government to promote the promotion of green lighting, to help enhance the public awareness of energy conservation and environmental protection. In 2008, China's fiscal subsidies to promote efficient lighting products in the project, a total of about 4100000 PHILPS to promote energy-saving lamps, T8 fluorescent lamp only 2 million 800 thousand. In the bidding financial subsidy scheme in 2009, PHILPS products with advanced technology and reliable quality, 8 package, 8 million teams will assume the promotion of energy-efficient lighting products, that PHILPS will actively support the green development goals through a variety of ways to achieve low power consumption of China.

In 2009, PHILPS launched a series of activities to promote the development of green lighting in china. 2009 is the first year of the official promotion of green lighting in Tibet, according to the plan to promote the number of the region is 600 thousand, while PHILPS donated the 100 thousand energy-saving lamps can achieve the annual plan of 1/6. According to the use of 3.5 hours a day, the only energy-saving lamps can save electricity 100 thousand kwh, equivalent to make up the gap in the province's electricity consumption of 1/4 of the gap of 600 thousand. The same year in Shaanxi Province, the promotion plan is 4 million, 100 thousand plus PHILPS donated 3.5 hours, according to estimates every day, the 4 million 100 thousand energy-saving lamps for Shaanxi Province daily saving 70 MW when.

The beauty of the lighting market

America's lighting to spend 500 million yuan M & M Ya Ya lighting, to create a beautiful green light base in Jiangxi. Long before the United States mergers and acquisitions, relying on Guixi guiya lighting is rich in rare earth resources, the development of a high-quality three color rare earth energy-saving lamps and lighting products research and development and manufacturing of the strength of enterprises. From the date of birth, your Ya lighting has been focused on product research and development, manufacturing. The precipitation and accumulation of 25 years, a complete product chain, and introducing foreign advanced technology, energy-saving lighting products guiya the reputation in the market, energy-saving lamps, fluorescent lamps, the comprehensive strength ranked the top five category. The United States and the United States and the United States and the United States and the United States and the United States and the United States and the United States and the United States and the United States and the United States, the United States and the United states. Since then, the United States in six months to complete the domestic lighting lighting industry layout.

Based on the industrial layout, improve the pattern of primary dealers, "heavily armed" beautiful lighting not only in the green lighting market started a nationwide promotion campaign, but also strengthen the internal strength of the practice, will promote the launch ceremony of Beijing in the United States on 2010 new lighting circuit, beautiful lighting domestic sales department Minister Chen Guoxin announced that the second half of the enterprise strategy will focus shifted to deep channels, and through the national tour will promote the new development, and actively explore the dealer resources and optimize the channel construction. The dealers at all levels give capital, technology and talent support on the one hand; on the other hand also standardized management, regular evaluation of dealers, distributors to enhance the image of the store, sales performance, service quality and other aspects of the index, the accumulation of power for the explosive growth of the product of green light.

From the strength of the enterprise, marketing experience, the momentum of development, the United States has the advantages of lighting with the international brand competition. But in the channel network, compared with the international big, beautiful lighting industry as the 'force' remains has the gap; believe that, after the second half of this year the deep channels, the 'next year' will force to the overall strength of the more powerful, across the green lighting market. A senior industry source said.

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