Three strategies into the 2013 LED industry heavy deployment

In 2013 a new year, Chinese government has promulgated the macro-control policy of energy saving and environmental protection, energy saving and environmental protection stocks also catch a ride is quite eye-catching. Bring in a good policy expected better, some LED companies are also in a more rational and pragmatic attitude to this year 2013 key Moupian layout, which, in addition to the technical innovation and cost control is essential, "service strategy, channel strategy, differentiation strategy" is becoming the first deployment in 2013 at the beginning of the spring festival.

'made in China', in addition to the price of civil war, should have more connotations, "said a LED manager. 2013, innovation, quality service, "hope to truly replace the price war? LED industry development will usher in a new weather map?

Good policy Xu, forget the world

Since after the Spring Festival ended in February 26th, the Shanghai Composite Index fell more than 5%, while the energy saving and environmental protection sector rose by 5.89%, far outperforming the broader market, multi LED stocks also rose to varying degrees.

It has to be said that the introduction of national energy conservation and environmental protection policies.

The first is the development and Reform Commission, Ministry of science and technology, Ministry of industry and other six ministries jointly issued in February 17, 2013 "semiconductor lighting industry planning", planning requirements of energy-saving lighting industry output value of LED with an average annual growth rate of about 30%, in 2015 reached 450 billion yuan. It can be expected that the release of the plan will help promote the healthy development of the semiconductor lighting industry.

In addition, the State Council General Office recently forwarded to the NDRC, the Ministry of housing "green building action plan", the main objectives include new buildings and existing buildings energy-saving two parts, required by the end of 2015, 20% new urban construction to achieve green building standards.

Obviously, the profit is good. At the same time, there are cautious voices so reminded: "the state has not issued to LED lighting terminal products subsidy rules, application of LED in the end of the popularity of role should be a rational view," especially in the current capacity growth environment, how to realize the upgrading of technology, improve the core competitiveness and reduce the cost will be the main subject China LED facing the manufacturing industry, 2013 cost continues to decline or will be more obvious.

"Of particular concern is that the quality is the life of enterprise, is the foundation of this, starting from their own enterprises to build the core competitiveness of the real. "Lenovo to the end of 2012 Bureau of quality supervision, inspection and administration of Industrial and Commercial Bureau checks across the LED lighting products, energy-saving lamps, road lighting, fire emergency lighting and electric lighting, LED lighting products showed that the qualified rate was only 51%. This had caused all thought LED lighting practitioners and police: no matter where on the one hand, consumers of products and an industry long-term confidence than the enterprise in front of the precious gold - no matter how "noise", ultimately carried out, or king,

The need of enterprise benign operation, industry healthy development, otherwise will only make consumers lose confidence in the industry, Shenzhen yiningliang Lighting Co., Ltd. chairman Liu Yuangui in his micro-blog wrote: "never to price to win, will be innovative, quality of service, to win the world!" he also mentioned recently, from 2013, Guangzhou lighting exhibition, exhibitors can be observed in LED this year, obviously a lot less, the participants also less than 20%, "this shows that the industry reshuffle situation has been shown".

At the same time, from a macro perspective, 2013 also means a crucial year, "2013, whether it is the traditional lighting companies, the new led enterprise, or the consumer electronics industry into the field of lighting companies, will act to constitute the main power LED lighting industry. A veteran engaged in the traditional lighting industry, said so, or this will force more entrepreneurs to seek more innovative market competitiveness.

Differentiation to enhance competitiveness

"Of course is a good thing of good policy, but in the current LED market homogenization serious period, if the lack of good technical personnel market and product planning manager, lack of product strategy, only follow behind the leading enterprise". In the case of the economic crisis, shrinking market, similar products, services in the same market will naturally lead to lower profits. So, how to deal with, in addition to cost control and technological innovation, differentiation is undoubtedly an important part.

At any time, the lighting field has the opportunity to succeed, the key is the survival of the fittest. If you want to be successful in the field of lighting competitive tear hole, it must be through competitive differentiation to create their own core competencies, the strategy is to be out of the ordinary, the difference, for example, product differentiation, channel differentiation, market differentiation, spread the difference. "A LED enterprise manager says so.

Henderson chairman Zhou Ming on 2013 Henderson strategic development plan put forward "product strategy, service strategy, channel strategy, talent strategy" as the key deployment. Products, services and channels, top three.

Indeed, the price war is not the only tool to do, by the industry respected companies, and ultimately rely on quality, innovation and differentiation, regardless of the difference of technology, market differentiation, or the difference in service.

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