Three reasons caused by the mainland LED lighting market penetration rate of only 7%

At present, the traditional lighting still occupy an absolute market share advantage, LED lighting market penetration is still very low, the latest data show that the market penetration of LED lamps only about 7%. The main reasons are the following:

1, LED lamps high prices. Currently in the KA store in the sale of 5WLED bulb bulb price average between 60-70 yuan, while the same light efficiency of ordinary energy-saving lamps in the price of 7-15 yuan, the difference between the two times. At the same time, LED product packaging is too simple, and not very good for consumers to have a comprehensive understanding of the product.

2, promote lag. At present, the mainland specializing in the production of LED lighting downstream manufacturing companies have thousands, but in the terminal market specializing in the operation of LED products are few businesses. At this stage, in addition to government policy support and other forms of marketing lack, the merchant terminal from GLII visited learned that most businesses of their own cognitive of LED lamps are also insufficient, leading to the terminal consumers cannot properly convey the advantage of LED lamps and lights out the difference with the traditional.

3, retail distribution is not strong. Generally have KA stores a large number of traditional lighting products sales, but the LED lamps distribution is very limited. At present, only WAL-MART KA stores, Carrefour, these large stores have a small amount of LED brand lamps in the sale, distribution and brand are very few, only poly, capstone, firefly, BYD and other brands.

At the same time, these brands are not in store configuration related pre-sale service personnel, the end consumer to buy Lamps, LED lamps are also no one cares. Compared with the traditional lighting brand, LED brand does not have the market reputation and influence. Like PHILPS, Matsushita, OPPLE, Ford, NVC history and other traditional lighting brand, has a good reputation in the industry, but in the LED lighting brand promotion is still lagging behind.

The terminal consumer awareness of the brand lamps still remain in the traditional lighting products, and in the market competition, compared with the traditional lighting brand, excellent marketing capabilities, LED lighting system on the strength of enterprises in marketing is weak, it is difficult in the short term in the market competition to seize the initiative.

At this stage, LED lighting enterprises should focus on the application oriented product development, but also pay attention to brand building. Most of the current LED lighting companies hit "energy saving" and "low attenuation" and "long life" concept, but not accepted by consumers, the market is flooded with low-cost low-quality products but also seriously affected the reputation of the brand of LED lighting.

Businesses should do a good job of measures

2012 will be a year for the end of the dealer reshuffle, the stronger the stronger, the weak out of the general trend is difficult to change. Whether it can survive this winter, depending on the financial strength of the lighting business and business model. In the case of the country's major building materials market traffic decreased year by year, if the business is still waiting for customers to send home, it is undoubtedly the worst response measures. As for LED lighting companies, is also facing difficulties in the pipeline, the terminal can not find the pipeline, many LED companies choose to open direct stores. For example, Lijing semiconductor lighting, home lighting in Shenzhen city and opened factory outlets, in addition to Nanchang sunshine Lighting Plaza also has many LED enterprises directly opened a flagship store in the sun lighting market.

Now for the traditional lighting dealers are part of the strength of the trend, how to grasp the LED lighting market, using its own pipeline resources, seek and LED enterprise jointly operate terminal store is the best policy. In August this year, Bei Jing semiconductor lighting store flagship store and adjacent the Jardine lighting merger, the merger is the basis of Jardine lighting as much money on the dealer did not boil in the market for a long period of time, by merging with LED company, is a long time can take the goods from the Crystal Bay lighting, two is no longer that funds do not boil down problem. With more and more dealers in the second half of the funds appear to break the risk for LED companies, it is now the best time to find excellent dealers, the establishment of long-term cooperative relations.

Development trend of LED pipeline construction

How the enterprise has not formed in the industry standard, with the quality of the LED market dragons and fishes jumbled together out of a way? Quality is a magic weapon to win, reputation and brand is also a symbol of products, competition in the future will LED terminal market brand competition.

1, the development of LED stores. On the current LED market situation, the store has become the most viable terminal pipeline mode. LED companies and businesses lack of industry and market norms, so the ability to test the store can survive in the store management and sustainable profitability. At the same time, the store is also an effective way to enhance their brand awareness and influence.

2, in the main area, the city building materials city lamps or specialty stores in small scale pilot distribution. Or cooperation with the local core dealers in the way, but the short term should not be too large to promote the model.

3, at present, part of the LED lighting and strong comprehensive strength of enterprises are well-known brands, Direct stores for distribution by famous brand. This is also a good direction of pipeline construction, with the help of well-known brands, the impact of their own LED brand, health and reputation is very helpful to enhance.