Three quarter outdoor electronic screen advertising market size of up to 2 billion 476 million

The three quarter of this year, China's outdoor electronic screen advertising market reached $2 billion 476 million, an increase of 15.3%, an increase of slightly over the same period of 0.9%.

From the overall situation, affected by the economic rebound, advertisers on the China market confidence, increase the advertising budget in the three quarter, so as to promote the outdoor electronic screen advertising market rose, but an increase of only 0.9 percentage points, almost at a standstill.

The three quarter of the outdoor electronic screen advertising market segments of the market changed slightly:

Commercial building network advertising market share was 37.6%, down from the two quarter of 1.9%, but still in a leading position. In the long run, this kind of advertising has a relatively accurate positioning of the crowd, help attract more Internet advertisers and local small advertisers put.

Bus subway advertising market share was 20.9%, up from the two quarter of 1.8%. Through the strengthening of the content layout and the rich advertising operation mode, the public transport TV advertising has achieved a more healthy development.

Large LED electronic screen advertising market share was 17.8%, up from the two quarter of 0.5%. There are two main reasons: one is in the advertisers marketing sinking at the same time, operators gradually improve the regional point layout, promote the three quarter increase the size of the market; two is the District of the audience highlights the value of marketing, advertising effect LED electronic screen advertising to strengthen brand awareness by more and more advertisers favor.